Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Highlights - Holiday planning
PEOPLE DECIDE THEIR HOLIDAY 1 TO 3 MONTHS IN ADVANCE
Most people who only plan to go on holiday within the British Isles (31%) and also outside the British Isles (38%) tend to book 1 to 3
months in advance. Across all age ranges, people are least likely to book less than 2 weeks in advance. People aged 36-55 years prefer
to book further in advance, ranging from 4-6 months and 6+ months in advance, whereas people aged 18-35 and 55-70+ years are more
likely to book 1 to 3 months in advance. Those with higher incomes of £75K+ are more likely to book 4 to 6 months in advance (37%).
Whereas incomes below £75K+ are consistent in preferring to book 1 to 3 months in advance.
PEOPLE BOOK TRAVEL 1 TO 3 MONTHS IN ADVANCE
When traveling only within the British Isles (29%) or both within and outside the British Isles (39%), most people prefer to book their
travel 1 to 3 months in advance. Very few travellers book less than 2 weeks in advance, which is consistent across all age ranges.
Interestingly, people aged 41-45 years (32%) and 51-55 years (28%) are more likely to book travel 6+ months in advance. 22% of people
with £25-£55K income brackets are willing to book travel 6+ months in advance, which steadily declines as income increases, with just
14% of people with income brackets of £75K+ looking to book travel that far in advance. Looking at the findings from holiday bookings
and travel bookings, the results suggest that people tend to book their travel alongside their holiday booking.
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