Investor Presentaiton

RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET In phase 2 most people evaluated their choice through review websites When thinking about booking holiday and short breaks in 2021, which of the following will help you when evaluating your choice? UK adults 18+ who plan to go on holiday in the British isles in 2021 Review website Holiday destination Website Online travel itineraries and information Booking website Information from an airline / ferry operator / accommodation provider Holiday destination social Media Advice/Recommendation from friends and family Online Digital Advert Travel agent online Travel agent in shop Destination mobile phone apps A review from a journalist of a destination. National Travel Supplement Foreign Office / Government resources Travel Bloggers / Influencers Review websites play the most pivotal role in helping consumers to evaluate their choices, followed by holiday destination websites. 61% 56% 55% 53% 53% 51% 50% 47% 46% 46% 46% 46% 45% 43% 43% 43% 41% 41% 41% 40% 40% 39% 39% Lifestyle Magazine 38% Radio Other 38% 38% Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020 (N=1,021). Q12 - When thinking about booking holiday and short breaks in 2021, which of the following will help you when when evaluating your choice? Base: full sample (N=1,021). ww VIVID Rare: [consulting] E-mail Outdoor Advertising Advert on Social Media Local Press TV commercials National Weekend Newspaper Specialist Press Product mentioned in TV news story 2nd Phase

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