Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Longest holidays are for relaxing and culture
Short breaks are being used for short visits to cities, attending events and sporting holidays including
adventures. On the other hand, relaxation, walking, enjoying wildlife, nature and landscapes are preferred
experiences when it comes to longest holiday periods. These trends have remained constant across phase 2 and
phase 4.
Phase 2: When thinking about holidays and short breaks in the British Isles you want to take in 2021,
what kind of holiday experience are you seeking when taking...
UK adults 18+ who plan to go on holiday in the British isles in 2021
Phase 4: When thinking about holidays and short breaks in the British Isles you want to take in 2022,
what kind of holiday experience are you seeking when taking...
UK adults 18+ who plan to go on holiday in the British isles in 2022
70%
68%
67%
61%
59%
59%
58%
57%
54%
49%
48%
46%
44%
44%
38%
60%
60%
58%
57%
53%
53%
51%
47%
47%
44%
43%
43%
42%
45%
46%
46%
47%
42%
39%
36%
42%
39%
37%
32%
33%
37%
30%
21%
43%
39%
41%
39%
43%
39%
36%
36%
32%
34%
38%
30%
25%
36%
35%
34%
29%
32%
26%
28%
27%
22%
25%
29%
29%
21%
26%
22%
24%
24%
14%
17%
15%
17%
14%
14%
11%
12%
11%
8%
9%
12%
14%
15%
17%
14%
15%
12%
15%
Attending
4%
Cityeak Adventurous
7%
Food &
6%
Cycling
8%
Walking
11%
Events
-LAND
BASED
Drink
Getting
away for a
break from
6%
Adventurous
WATER
BASED
8%
Heritage
Other type
8%
Wildlife
and culture
of activity
9%
Relaxation &
Wellness
11%
Beauty &
Landscapes
10%
Coastal
Break
9%
9%
11%
7%
City Break
Attending
Golf
Cycling
Events (music,
sports)
8%
Adventurous Food & Drink
(e.g. kayaking,
climbing)
Walking
for a break
Getting away Other type of
activity
Wildlife
Relaxation & Heritage and
Wellness
culture
Beauty &
Landscapes
from the
the routine
routine
■... Weekend short break/ holiday - typically 2-4 nights ... Midweek short break / holiday - typically 3-5 nights ... 7 night holiday ... 8+ night holiday
Weekend short break/ holiday - typically 2-4 nights ... Midweek short break/holiday- typically 3-5 nights ... 7 night holiday ... 8+ night holiday
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021/2022. Phase 2 data collected 9th - 17th September 2020 (N=1,021).
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Q14 - When thinking about holidays and short breaks in the British Isles you want to take in 2021, what kind of holiday experience are you seeking when taking... VID
Base: full sample (N=1,021). Phase 4: full sample. Data collected: 30th July - 3rd September 2021 (N=1,007). Q23.
VIVID Rare: [consulting]View entire presentation