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Investor Presentaiton

RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET 46+ groups score higher in experiences split by length of stays 2nd Phase Total 18-30 Index 31-45 Index 46-65 Index 66+ Index Weekend & Midweek 46% 46% 99 47% 102 46% 99 45% 97 Adventurous 7+ nights 9% 9% 94 10% 111 8% 90 11% 112 Weekend & Midweek 48% 44% 90 46% 96 49% 101 56% 116 Breaks 7+ nights 16% 14% 84 16% 97 18% 112 16% 101 Weekend & Midweek 46% 41% 90 45% 98 47% 104 52% 114 Relax & food 7+ nights 17% 16% 95 15% 90 18% 105 19% 115 Weekend & Midweek 46% 42% 91 48% 105 44% 95 52% 113 Nature & Culture 7+ nights 18% 14% 80 15% 82 24% 133 19% 103 Weekend & Midweek 45% 45% 100 45% 100 46% 103 40% 89 Golf 7+ nights 7% 7% 91 8% 107 6% 85 13% 175 Weekend & Midweek 50% 48% 96 51% 102 48% 96 56% 112 Walking 7+ nights 16% 10% 62 13% 82 23% 141 19% 114 Weekend & Midweek 46% 45% 99 45% 99 45% 98 53% 116 Cycling 7+ nights 11% 9% 89 10% 98 13% 128 6% 58 Weekend & Midweek 50% 48% 98 52% 105 49% 98 48% 97 Attending events 7+ nights 6% 6% 109 4% 73 7% 115 7% 116 Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020 (N=1,021). Q14 - When thinking about holidays and short breaks in the British Isles you want to take in 2021, what kind of holiday experience are you seeking when taking... Base: full sample 18-30 (N=223), 31-45 (N=254), 46-65 (N=327), 66+ (N=217).* Index vs. total population. Green / Red numbers represent scores that are higher/lower than the rest of the sample (95% level, 2-tailed) 99 and below in red, 100 in grey, 100+ in green. ww VIVID Rare: [consulting]
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