Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
46+ groups score higher in experiences split by length of stays
2nd Phase
Total
18-30
Index
31-45
Index
46-65
Index
66+
Index
Weekend & Midweek
46%
46%
99
47%
102
46%
99
45%
97
Adventurous
7+ nights
9%
9%
94
10%
111
8%
90
11%
112
Weekend & Midweek
48%
44%
90
46%
96
49%
101
56%
116
Breaks
7+ nights
16%
14%
84
16%
97
18%
112
16%
101
Weekend & Midweek
46%
41%
90
45%
98
47%
104
52%
114
Relax & food
7+ nights
17%
16%
95
15%
90
18%
105
19%
115
Weekend & Midweek
46%
42%
91
48%
105
44%
95
52%
113
Nature & Culture
7+ nights
18%
14%
80
15%
82
24%
133
19%
103
Weekend & Midweek
45%
45%
100
45%
100
46%
103
40%
89
Golf
7+ nights
7%
7%
91
8%
107
6%
85
13%
175
Weekend & Midweek
50%
48%
96
51%
102
48%
96
56%
112
Walking
7+ nights
16%
10%
62
13%
82
23%
141
19%
114
Weekend & Midweek
46%
45%
99
45%
99
45%
98
53%
116
Cycling
7+ nights
11%
9%
89
10%
98
13%
128
6%
58
Weekend & Midweek
50%
48%
98
52%
105
49%
98
48%
97
Attending events
7+ nights
6%
6%
109
4%
73
7%
115
7%
116
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020 (N=1,021).
Q14 - When thinking about holidays and short breaks in the British Isles you want to take in 2021, what kind of holiday experience are you seeking when
taking... Base: full sample 18-30 (N=223), 31-45 (N=254), 46-65 (N=327), 66+ (N=217).* Index vs. total population. Green / Red numbers represent scores
that are higher/lower than the rest of the sample (95% level, 2-tailed) 99 and below in red, 100 in grey, 100+ in green.
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