Q2 FY23 Financial Performance
Recent Developments
Launch of CASHBACK SBI Card
OSBI Card
SBI Card
VISA
SBI Card SPRINT Advertisement
Advertised SBI Card SPRINT (STP), our new fully-
digital application process in July 2022.
The ad highlighted the convenience & speed of
the new application process and how applicants
could now get the credit cards instantly on their
phones.
Jacket ads in TOI, HT & other regional English
Dailies were deployed, along with Masthead
integration innovation with TOI.
THE TIMES OF OSBI Card
THINK
IT.
SBI Card
GET
IT.
Our new digital application process is simpl
convenient & incredibly fast! Apply now and get
wwwwwyour credit card in your phone right way
SPRINT
OSBI Card
The card offers 5% Cashback on all online spends without
any merchant restrictions and 1% Cashback on offline
spends.
CASHBACK SBI Card launched through TV and Digital
Advertising, along with PR activity.
For Digital Launch, popular celebrities/ social media
influencers were leveraged as part of the #NotAHack
campaign.
CASH
B<CK
ADITYA KAPOOR
SBI Card Wins its 14th Reader's
Digest Trusted Brand Award
SBI Card has been recognised as 'Reader's Digest
Trusted Brand' in the Credit Card Category for the year
2022.
VOTED BY CONSUMERS
TRUSTED
BRAND
-2022-
Reader's
Digest
AURUM OOH at Delhi
Airport
High impact outdoor site at Delhi Airport
(T3) to drive salience and premium imagery
for AURUM. 60-day Campaign started mid-
Aug.
A bit like you
there's nothing quite lite d
AURUM
23
23View entire presentation