Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
The Process
DONE
Informs design of
Helps identify
Informs design of
1
2
3
4
Depth interviews with current
customers
Overview: 9 interviews with established
customers (defined by audience profiles).
Lol: 75 minute 1-2-1 interviews over Zoom
Objectives: Explore themes for
investigation
Set up & interview design: Rare
Recruitment: loM (With Rare form)
Quant survey with UK
representative sample
Overview: 1,000 UK Nat Rep* Survey will
identify those in market ie., 'considering',
and barriers/behaviours of our target
market.
Lol: 7-8 minute LOI, online survey
Objectives: Measure existence of themes
for investigation
Set up & questionnaire design: Rare:
Recruitment: Rare:
Depth interviews with new
potential customers
Overview: 10 interviews with those in
market 'considering
Lol: 75 minute 1-2-1 interviews over Zoom
Objectives: Explore themes for
investigation
Set up & interview design: Rare
Recruitment: Rare:
Timings: 15 working days
Observe change in interest and
market potential
Overview: 1,000 UK Nat Rep* Sample to identify
those in market ie., 'considering', and attitudes of
our target market.
Lol: 7-8 minute LOI online survey
Objectives: Compare changes since previous
wave
Set up & questionnaire design: Rare:, 3 question
amends allowed
Recruitment: Rare:
Timings: 10 working days
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VIVID Rare: [consulting]
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