Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Previously higher consideration in London and North West fell
Which of the following short break and holiday destinations on the British Isles, would
you consider visiting in the future? - Isle of Man
UK adults 18+ who plan to go on holiday in the British isles in 2021
Phase 2
Phase 4
The previously higher consideration of the Isle of Man
in London and the North West has dipped to create a
more even split across regions. This means that
advertising strategy should be broadly focused across
regions.
57%
57%
49%
46%
45%
41%
40%
39%
38%
35%
35%
34%
30%
28%
29%
28%
24%
22%
f f f f f f f f f
35% 34%
23%
30%
33%
30%
London Northern
North Scotland
Ireland* West
North
East*
South
West
East of
West
East Wales Yorkshire
and the
South
East
England Midlands Midlands
Humber
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020 (N=1,021).
Q7 - Which of the following short break and holiday destinations on the British Isles, would you consider visiting in the future? 'Very/Somewhat likely'
Base: those aware of the Isle of Man. South East (N=139), London (N=131), North West (N=110), North East (N=40)*, East of England (N=94), West Midlands
(N=88), South West (N=86), Yorkshire and The Humber (N=83), East Midlands (N=74), Scotland (N=86), Northern Ireland (N=28)*,
Wales (N=48). * Caution: small base size. Use it for illustrative purposes only. Phase 4: full sample (N=1,007). Data collected: 30th July - 3rd September
2021. Q10.
ww
VIVID Rare: [consulting]View entire presentation