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Investor Presentaiton

RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET Previously higher consideration in London and North West fell Which of the following short break and holiday destinations on the British Isles, would you consider visiting in the future? - Isle of Man UK adults 18+ who plan to go on holiday in the British isles in 2021 Phase 2 Phase 4 The previously higher consideration of the Isle of Man in London and the North West has dipped to create a more even split across regions. This means that advertising strategy should be broadly focused across regions. 57% 57% 49% 46% 45% 41% 40% 39% 38% 35% 35% 34% 30% 28% 29% 28% 24% 22% f f f f f f f f f 35% 34% 23% 30% 33% 30% London Northern North Scotland Ireland* West North East* South West East of West East Wales Yorkshire and the South East England Midlands Midlands Humber Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020 (N=1,021). Q7 - Which of the following short break and holiday destinations on the British Isles, would you consider visiting in the future? 'Very/Somewhat likely' Base: those aware of the Isle of Man. South East (N=139), London (N=131), North West (N=110), North East (N=40)*, East of England (N=94), West Midlands (N=88), South West (N=86), Yorkshire and The Humber (N=83), East Midlands (N=74), Scotland (N=86), Northern Ireland (N=28)*, Wales (N=48). * Caution: small base size. Use it for illustrative purposes only. Phase 4: full sample (N=1,007). Data collected: 30th July - 3rd September 2021. Q10. ww VIVID Rare: [consulting]
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