Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Women over index for perceived barriers to visiting Isle of
Man
Demographic
Males
Males index
Females
Females index
Cost of travel
Cost of accommodation
Borders not being open
The weather
Availability of accommodation
Fear of having to go into quarantine on return
Travel fears relating to Covid-19
Quality of accommodation
Lack of information about the Isle of Man
39%
94
44%
105
32%
93
37%
107
26%
92
30%
108
of travel and
27%
97
29%
103
27%
96
29%
104
23%
94
25%
105
21%
93
24%
107
20%
96
22%
104
17%
82
25%
118
Reading negative online reviews
18%
92
21%
108
I perceive there is a lack of activities
13%
92
15%
108
General safety concerns
9%
70
16%
129
Lack of indoor activities (e..g, museums, shopping centres, indoor sports centres etc)
9%
74
15%
125
Variety of accommodation options
10%
85
13%
114
Lack of Covid-19 vaccine being made available
10%
93
12%
107
Lack of 'package deals' via a travel agent/online agent
11%
106
10%
94
Familiarity (e.g. been before)
9%
97
9%
103
Women appear
more averse to
visiting the Isle of
Man than men. Cost
accommodation are
the top barriers for
both, however
women are likelier
than men to feel
they lack
information about
the IOM, and to feel
that there may not
be enough
activities. Men may
possibly be more
drawn by the Isle of
Man's famous
sporting events and
activities (TT, golf
Uncertainty around the impact of Brexit
5%
66
11%
133
and cycling.)
I am defined as a vulnerable person and it is not safe for me to travel.
5%
69
10%
130
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 4 data collected: 30th July - 3rd September 2021.
Q36- When thinking about 2021 holidays and short breaks what would prevent you from booking a trip to the Isle of Man?
Base: males (N=491), females (N=516).View entire presentation