Investor Presentaiton
4th Phase
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Females
prefer group
activities
Total
Male
Index
Female
Index
On my own
23%
26%
110
21%
90
Couple
31%
28%
90
34%
112
Golf
Family w/ children
22%
22%
100
22%
99
Multigen. family
12%
11%
94
13%
105
Group
23%
25%
105
22%
96
(2/2)
On my own
19%
20%
107
17%
94
Couple
48%
51%
106
45%
93
Walking
Family w/ children
30%
30%
99
30%
100
Multigen. family
13%
10%
81
15%
120
Group
17%
13%
73
22%
127
On my own
22%
23%
104
21%
97
Couple
37%
39%
104
35%
95
Cycling
Family w/ children
32%
30%
93
34%
107
Sporting activities' indices
are clearly below the average
for men when it comes to be
on holiday as a family or a
group.
Multigen. family
13%
12%
93
14%
108
Group
17%
15%
86
20%
116
On my own
18%
20%
113
16%
88
Couple
43%
44%
100
43%
100
On the other hand, females
value these activities even as
a group.
Attending events
Family w/ children
26%
25%
97
27%
103
Multigen. family
Group
10%
9%
92
11%
109
30%
26%
85
34%
115
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2022. Phase 4 cata collected: 30th July - 3rd September 2021 (N=1,007).
Q24 - When thinking about holidays and short breaks in the British Isles you want to take in 2022, what kind of holiday experience are you seeking when going...
Base: Males (N=491), Females (N=516). * Index vs. total population. Green / Red numbers represent scores that are higher / lower than the rest of the sample
(95% level, 2-tailed) 99 and below in red, 100 in grey, 100+ in green.
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VIVID Rare: [consulting]View entire presentation