Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Costs, quality and safeness are key
When thinking about choosing a destination for a holiday and short break in 2022 in the
British Isles, to what extent is each of the following important to you?
UK adults 18+ who plan to go on holiday in the British isles in 2022
Booking with confidence - refunds available
Cost of accommodation
Quality and range of accommodation options
Being in an area not crowded with other people
The destination has a low COVID-19 risk
Cost of travel
Good weather
English speaking country
Accessible healthcare
Having activities to do with my family
Visiting friends and relatives
Wide range of outdoor activities
Familiarity
Borders being open
Wide range of indoor activities
It is accessible by ferry
It is accessible by plane
The most important thing for those travelling within and outside the British Isles comes to ensure that future
restrictions will not make them lose the investment. Costs, quality of accommodation and Covid-19 safe
measures are clearly key topics.
I plan to go on holiday only within the British Isles
82%83%
76% 80%
79%82%
75%
73%
75%
71%
73% 75%
73% 80%
59%
45%
57%
54%
53%
56%
52%55%
51% 58%
50%
39%
45%
44°45%
68%
28% 31%
20%
48%
I plan to go on holiday both inside and outside the British Isles
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2022. Phase 4 data collected: 30th July - 3rd September 2021 (N=1,007).
Q30-When thinking about choosing a destination for a holiday and short break in 2021 in the British Isles, to what extent is each of the following important to you?
Base: those who plan to go on holiday only within the British Isles (N=275), those who plan to go on holiday both inside and outside the British Isles (N=399).
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