Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Concerns over travel costs and borders being open are main barriers to visiting IOM
When thinking about 2022 holidays and short breaks what would prevent you from booking a
trip to the Isle of Man?
UK adults 18+ who plan to go on holiday in the British isles in 2022
Cost of travel
41%
Worries about
Cost of accommodation
Borders not being open currently
34%
28%
travel and
accommodation
The weather
Availability of accommodation
Fear of having to go into quarantine on return
Travel fears relating to Covid-19
Quality of accommodation
28%
28%
24%
23%
21%
Lack of information about the Isle of Man
21%
Reading negative online reviews
20%
None of the above
16%
costs are the key
barrier to travel,
however 28% cited
concerns about
borders being
open, while 1 in 4
worry about
having to
quarantine on
return.
I perceive there is a lack of activities
General safety concerns
14%
13%
Variety of accommodation options
12%
Lack of Covid-19 vaccine available
Lack of package deals available
Familiarity (been before)
Uncertainty about Brexit impact on IOM
11%
10%
9%
8%
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 4 data collected: 30th July - 3rd September 2021.
Q36- When thinking about 2021 holidays and short breaks what would prevent you from booking a trip to the Isle of Man?
Base: full sample (N=1,007).
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