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Investor Presentaiton

RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET Recommendations MARKETING SHOULD HIGHLIGHT QUARANTINE/TESTING - FREE STATUS... A key strategy for marketing and advertising should be to highlight that visitors to the Isle of Man that borders are open and they will not need to quarantine before or after their visit or test on arrival. It could also highlight the low prevalence of COVID-19 on the island, to help overcome the 1 in 4 who have general safety concerns about COVID-19. ...AND HELP TO OVERCOME CONCERNS ABOUT TRAVEL/ACCOMMODATION COSTS Marketing strategy could also focus on flagging up low cost ways to reach the Isle of Man, and showcase value for money accommodation options. ww VIVID Rare: [consulting]
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