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19 • • • THREE CONSUMER CHALLENGES 喂 INTENTION- BEHAVIOR GAP OPTIMISM BIAS X AWARENESS ON SUGAR CONTENT Fail to give up sweet Tendency to be influenced by others Hard to give up I am not paying much attention to sugar intake (as I am still young). 22 y.o., M, Single I can only tell the sweetness level by experience. I feel good as long as the product/ dish is claimed to be low sugar. 27 y.o., F, Single OIpsos | Ipsos SpeakEasy HK | Client webinar 2021 Ipsos

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