Investor Presentaiton

HOW TO USE COLOR The color used in posters, charts and computer generated slides creates a mood or feeling for your pre- sentation. Color attracts attention and can be used for highlighting items you want to emphasize. Using different colors helps you compare several different items. The colors allow the audience to easily see dif- ferences in the items. Understanding how a color relates to other colors is important. For instance, a bright yellow with other bright primary colors will not stand out, but put it with a darker color and it will. You will need to remem- ber warm colors stand out (advance) and cool colors look farther away (recede). • Keep the colors simple - Use a basic set of colors - one or two vivid colors and then the tints and shades (lighter and darker versions) of the color. • Use Color contrast - For example light colored text on a dark background or vice versa. Colors with little contrast will blend together and be hard for the audi- ence to read. Also, remember that some of your au- dience may be color blind, so be careful how you use reds and greens. If you are using those two colors to compare items for instance in a graph a color blind person may not be able to see the difference in the two colors. COLOR COMBINATIONS FOR POSTERS AND SLIDES. Color combinations listed in order of legibility: Black on yellow Green on white Red on white Blue on white COMPUTER BACKGROUNDS AND TEMPLATES For your presentation there are usually many different template designs or color schemes for you to select from on your computer. Some templates have a design border while a background is a solid color. Another option is to design a border for your presentation. Here are some tips on choosing backgrounds or templates. • Select backgrounds to enhance presentation - Find a background or template that will evoke the mood or feeling you want to have for your presenta- tion. A presentation showing how to make a Thanks- giving turkey craft will look good with a background with fall colors and leaves. Avoid clutter - Many templates have a border or image incorporated in the design. Consider this when choosing a template. If you are adding many pictures or illustrations to your presentation, the template design may distract from them. It may be better to choose a solid color background. White on blue Black on white Yellow on black White on red White on green White on black Red on yellow Green on red WHAT COLOR MEANS IN THE BACKGROUND gray neutral, reporting - use for presentation with no emotional sway blue = calm, conservative, loyal, reduces pulse and blood pressure use to present unfavorable information = green analytical, precise, resistance to change use to encourage interaction, or want to be opinionated, assertive red vitality, urge to achieve results, impulse, raises our spirits use when want to motivate yellow bright, cheerful, may be too much light violet mystic union, unimportant and unrealistic, irresponsible and immature, humor, charm, delight brown = decreased sense of vitality, projects dullness = = black negation of emotions; surrender, power, to discourage argument Page 11

View entire presentation