Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Longer planning is clearer for higher income consumers
Phase 2: When thinking about holidays and short breaks you want to take in
2021, how far in advance will you... - Review Options / Plan?
UK adults 18+ who plan to go on holiday in the British isles in 2021
Phase 4: When thinking about holidays and short breaks you want to take in
2022, how far in advance will you... - Review Options / Plan?
UK adults 18+ who plan to go on holiday in the British isles in 2022
7%
5%
1%
4%
10%
6%
5%
3%
10%
14%
14%
19%
18%
29%
15%
30%
14%
36%
40%
30%
45%
49%
39%
35%
23%
22%
20%
15%
12%
Under £25,000
14%
12%
£55,001 £75,000
17%
£25,001 £55,000
£75,001 and more
Less than 2 weeks in advance 2 to 4 weeks in advance 1 to 3 months in advance
4 to 6 months in advance 6+ months
20%
20%
25%
25%
25%
Under £25,000
£25,001 £55,000
16%
£55,001 £75,000
37%
20%
£75,001 and more
Less than 2 weeks in advance 2 to 4 weeks in advance 1 to 3 months in advance
4 to 6 months in advance 6+ months
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021/2022. Phase 2 data collected 9th - 17th September 2020 (N=1,021).
Q11 - When thinking about holidays and short breaks you want to take in 2021, how far in advance will you... Review Options / Plan?
Base: full sample. Under £25,000 (N=349), £25,001-£55,000 (N=499), £55,001-£75,000 (N=103), £75,001 and more (N=70). Phase 4: Under £25,000 (N=353),
£25,001-£55,000 (N=405), £55,001-£75,000 (N=126), £75,001 and more (N=123) Data collected: 30th July - 3rd September 2021 (N=1,007). Q19.
VIVID
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