Investor Presentaiton

Taiwan Mobile 台湾大哥大 VAS and 3G CHT FET TWM NT$m % of % of VAS VAS VAS service rev. service rev. % of service rev. 2Q10 2,654 14.5% 2,127 15.9% 2,045 15.0% 2Q09 2,020 11.4% 1,937 14.1% 1,653 12.0% 2Q YOY 31% 10% 24% 1Q YOY 24% 4% 16% 3G post-paid 2Q10 3G SIM number 2 3G device adoption 3G Service 3,657K up 31% YoY 41% of 3G SIMS up 52% YoY 2Q10 Mobile Internet Main VAS drivers YoY Growth 54% % of Total VAS 54% 3G data revenue up 64% YoY Data Card Sub Number 61% 2. There are another 414K 3G SIM users using pre-paid service. 7

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