Nexters Investor Presentation Deck
Efficient marketing and user acquisition
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Broad user acquisition strategy across multiple channels, platforms, and social
networks capturing a large audience, including those who were not even planning to
play RPG game
Focus on fast onboarding and strong core loop mechanics which strike a good balance
between complexity and accessibility (especially for gamers new to mid-core genre)
Live operations, frequent promotions, and active communities with over 16.5M¹ views
on official YouTube channels
Focus on users with expected breakeven period not higher than target level
Marketing team of strong professionals including creative, marketing analytics, user
acquisition, and marketing growth
Efficient marketing acquisition platform built to scale for our further titles based on
enhanced analytical and forecasting tools
Source: Company information
(1) https://www.youtube.com/c/HeroWars/featured and https://www.youtube.com/c/HeroWarsMobile/featured as of 30.06.2021View entire presentation