Nexters Investor Presentation Deck slide image

Nexters Investor Presentation Deck

Efficient marketing and user acquisition 6 AAAAA NEXT LVL. H K $ 요 nexters Broad user acquisition strategy across multiple channels, platforms, and social networks capturing a large audience, including those who were not even planning to play RPG game Focus on fast onboarding and strong core loop mechanics which strike a good balance between complexity and accessibility (especially for gamers new to mid-core genre) Live operations, frequent promotions, and active communities with over 16.5M¹ views on official YouTube channels Focus on users with expected breakeven period not higher than target level Marketing team of strong professionals including creative, marketing analytics, user acquisition, and marketing growth Efficient marketing acquisition platform built to scale for our further titles based on enhanced analytical and forecasting tools Source: Company information (1) https://www.youtube.com/c/HeroWars/featured and https://www.youtube.com/c/HeroWarsMobile/featured as of 30.06.2021
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