Coursera Investor Day Presentation Deck

Freemium model and leading brands drive organic top-of-funnel Content-driven acquisition ● Search engine optimization (SEO) ● Paid ads ● Word of mouth O Free content ~ 73% of 2022 new registered learners came from unpaid channels Source: Coursera data, as of March 9, 2023. X X X X X X X X X O O Data-driven marketing of paid products coursera Paid learners are 10 x more likely to convert into Degree Students 2023 INVESTOR DAY 90

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