#1coursera 2023 INVESTOR DAY#2Agenda Strategic Focus 10:05 am - 10:30 am Advantaged Model 10:30 am - 10:45 am Growth Opportunities 10:45 am - 11:00 am Financial Overview 11:00 am - 11:15 am Q&A Session 11:15 am - 12:15 pm Jeff Maggioncalda Chief Executive Officer Shravan Goli Chief Operating Officer Leah Belsky Chief Revenue Officer Ken Hahn Chief Financial Officer coursera 2023 INVESTOR DAY 2#3Safe Harbor coursera Forward Looking Statements This presentation contains forward-looking statements that involve substantial risks and uncertainties. Any statements contained in this presentation that are not statements of historical facts may be deemed to be forward-looking statements. In some cases, you can identify forward-looking statements by terms such as: "accelerate," "anticipate, "believe," "can," "continue," "could," "demand," "estimate," "expand," "expect," "intend," "may," "might," "mission," "objective," "ongoing," "outlook", "plan," "potential," "predict," "project," "should," "target," "will," "would," or the negative of these terms, or other comparable terminology intended to identify statements about the future. These forward-looking statements include, but are not limited to, statements regarding: Coursera's ability to deliver the in-demand skills and branded credentials, including micro-credentials, desired by both individuals and institutions for today's digital jobs; Coursera's mission to provide universal access to world-class learning; the demand for online learning; anticipated features and benefits of our customer and partner relationships and our content and platform offerings; the anticipated utility of non-GAAP financial measures; anticipated growth rates and enrollment trends; and our financial outlook, future financial performance, long-term strategy, and expectations, among others. These forward-looking statements involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from the information expressed or implied by these forward-looking statements. These risks and uncertainties include, but are not limited to, the following: our ability to manage our growth; our limited operating history; the relative nascency of online learning solutions and risks related to market adoption of online learning; our ability to maintain and expand our partnerships with our university and industry partners and to create opportunities with new partners; our dependence on our partners for content available on our platform; our ability to attract and retain learners; our ability to increase sales of our Enterprise offering; our ability to compete effectively; the COVID-19 pandemic's impact on our business and our industry; regulatory matters impacting us or our partners; risks related to intellectual property; cybersecurity and privacy risks and regulations; potential disruptions to our platform; risks related to international operations, including regulatory, economic, and geopolitical conditions, and our status as a B Corp, as well as the risks and uncertainties discussed in our most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings and as detailed from time to time in our SEC filings. You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance, or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. Such forward-looking statements relate only to events as of the date of this presentation. We undertake no obligation to update any forward-looking statements except to the extent required by law. Non-GAAP Financial Measures In addition to financial information presented in accordance with GAAP, this presentation includes non-GAAP gross margin, Adjusted EBITDA, and Adjusted EBITDA margin, each of which is a non-GAAP financial measure. These are key measures used by our management to help us analyze our financial results, establish budgets and operational goals for managing our business, and make strategic decisions. Accordingly, we believe that these non-GAAP financial measures provide useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and board of directors. In addition, we believe these measures are useful for period-to-period comparisons of our business. We also believe that the presentation of these non-GAAP financial measures provides an additional tool for investors to use in comparing our core business and results of operations over multiple periods with other companies in our industry, many of which present similar non-GAAP financial measures to investors, and to analyze our cash performance. However, the non-GAAP financial measures presented may not be comparable to similarly titled measures reported by other companies due to differences in the way that these measures are calculated. These non-GAAP financial measures are presented for supplemental informational purposes only and should not be considered as a substitute for or in isolation from financial information presented in accordance with GAAP. These non-GAAP metrics have limitations as analytical tools. 2023 INVESTOR DAY 3#4Strategic Focus Jeff Maggioncalda Chief Executive Officer coursera 2023 INVESTOR DAY#51 NO POVERTY சச்ச்சர் 7 AFFORDABLE AND CLEAN ENERGY 13 CLIMATE ACTION 2 8 ZERO HUNGER SSS ECONOMIC GROWTH 14 LIFE BELOW WATER ▶ 3 9 GOOD HEALTH AND WELL-BEING AND INFRASTRUCTURE LIFE 15 ON LAND 4 QUALITY EDUCATION 10 16 REDUCED INEQUALITIES PEACE, JUSTICE AND STRONG INSTITUTIONS S 5 11 17 GENDER EQUALITY Ģ SUSTAINABLE CITIES AND COMMUNITIES PARTNERSHIPS FOR THE GOALS 6 coursera CLEAN WATER AND SANITATION Y RESPONSIBLE CONSUMPTION AND PRODUCTION 12 GO SUSTAINABLE DEVELOPMENT GOALS 2023 INVESTOR DAY 5#61 NO POVERTY 7 Mi AFFORDABLE AND CLEAN ENERGY 13 CLIMATE ACTION 2 8 ZERO HUNGER SSS DECENT WORK AND ECONOMIC GROWTH 14 M LIFE BELOW WATER GOOD HEALTH AND WELL-BEING Wo 3 9 INDUSTRY, INNOVATION AND INFRASTRUCTURE 15 LIFE ON LAND 4 QUALITY 10 16 EDUCATION REDUCED INEQUALITIES PEACE, JUSTICE AND STRONG INSTITUTIONS K 5 11 17 GENDER EQUALITY SUSTAINABLE CITIES AND COMMUNITIES PARTNERSHIPS FOR THE GOALS 6 coursera CLEAN WATER AND SANITATION Ģ 12 RESPONSIBLE CONSUMPTION AND PRODUCTION CO SUSTAINABLE DEVELOPMENT GOALS 2023 INVESTOR DAY 6#71 NO POVERTY 7 Mi AFFORDABLE AND CLEAN ENERGY 13 CLIMATE ACTION 2 8 ZERO HUNGER SSS DECENT WORK AND ECONOMIC GROWTH 14 M LIFE BELOW WATER 3 9 GOOD HEALTH AND WELL-BEING W INDUSTRY, INNOVATION AND INFRASTRUCTURE LIFE 15 ON LAND 4 QUALITY 10 16 EDUCATION REDUCED INEQUALITIES PEACE, JUSTICE AND STRONG INSTITUTIONS K 5 11 17 GENDER EQUALITY e SUSTAINABLE CITIES AND COMMUNITIES PARTNERSHIPS FOR THE GOALS 6 coursera CLEAN WATER AND SANITATION Ģ 12 RESPONSIBLE CONSUMPTION AND PRODUCTION CO SUSTAINABLE DEVELOPMENT GOALS 2023 INVESTOR DAY 7#81 POVERTY 7 AFFORDABLE AND CLEAN ENERGY 13 CLIMATE ACTION 2 8 ZERO HUNGER SSS DECENT WORK AND ECONOMIC GROWTH 14 LIFE BELOW WATER 3 GOOD HEALTH AND WELL-BEING INDUSTRY, INNOVATION 9 LIFE 15 ON LAND 4 QUALITY 10 16 EDUCATION REDUCED INEQUALITIES PEACE, JUSTICE AND STRONG INSTITUTIONS K 5 11 17 GENDER EQUALITY SUSTAINABLE CITIES AND COMMUNITIES PARTNERSHIPS FOR THE GOALS 6 coursera CLEAN WATER AND SANITATION Ģ 12 RESPONSIBLE CONSUMPTION AND PRODUCTION CO SUSTAINABLE DEVELOPMENT GOALS 2023 INVESTOR DAY 8#91 POVERTY 7 AFFORDABLE AND CLEAN ENERGY 13 CLIMATE ACTION 2 8 ZERO HUNGER SSS DECENT WORK AND ECONOMIC GROWTH 14 LIFE BELOW WATER 3 9 GOOD HEALTH AND WELL-BEING Wo AND INFRASTRUCTURE LIFE 15 ON LAND 4 QUALITY 10 EDUCATION REDUCED INEQUALITIES 16 PEACE, JUSTICE AND STRONG INSTITUTIONS 5 11 17 GENDER EQUALITY SUSTAINABLE CITIES AND COMMUNITIES ‒‒‒‒ PARTNERSHIPS FOR THE GOALS 6 coursera CLEAN WATER AND SANITATION Ţ 12 RESPONSIBLE CONSUMPTION AND PRODUCTION QO SUSTAINABLE DEVELOPMENT GOALS 2023 INVESTOR DAY 9#101 POVERTY 7 AFFORDABLE AND CLEAN ENERGY CLIMATE 13 ACTION 2 8 ZERO HUNGER 14 SSS DECENT WORK AND ECONOMIC GROWTH M LIFE BELOW WATER 3 9 GOOD HEALTH AND WELL-BEING AND INFRASTRUCTURE 15 LIFE ON LAND 4 QUALITY EDUCATION 10 16 REDUCED INEQUALITIES PEACE, JUSTICE AND STRONG INSTITUTIONS 5 11 17 GENDER EQUALITY → SUSTAINABLE CITIES AND COMMUNITIES PARTNERSHIPS FOR THE GOALS 6 coursera CLEAN WATER AND SANITATION 12 RESPONSIBLE CONSUMPTION AND PRODUCTION QO SUSTAINABLE DEVELOPMENT GOALS 2023 INVESTOR DAY 10#111 POVERTY 7 AFFORDABLE AND CLEAN EGY 13 CLIMATE ACTION 2 ZERO HUNGER DECENT WORK AND ECONOMIC GROWTH 14 LIFE BELOW WATER 3 GOOD HEALTH AND WELL-BEING Wo INDUSTRY, INNOVATION 15 LIFE ON LAND 4 QUALITY EDUCATION 10 16 REDUCED INEQUALITIES PEACE JUSTICE AND STRONG INSTITUTIONS 5 GENDER EQUALITY 11 AN COMMUNITIES 17 PARTNERSHIPS FOR THE GOALS 6 coursera CLEAN WATER AND SANITATION 12 SPONSIBLE CONSUMPTION AND PRODUCTION QO SUSTAINABLE DEVELOPMENT GOALS 2023 INVESTOR DAY 11#12Mission We provide universal access to world-class learning so that anyone, anywhere, has the power to transform their life through learning. Our mission is rooted in our belief that learning is the source of human progress. We believe that access to education creates more equal opportunity, and more equal opportunity creates a more just world. Coursera coursera 2023 INVESTOR DAY 12#13Coursera coursera Stanford University 2023 INVESTOR DAY 13#14UNIVERSITY OF LONDON STATISTICAL NAS मिनेष्वैक्यस्य दर्शनम् UNITY IN DIVERSITY UNIVERSITY OF I ILLINOIS URBANA-CHAMPAIGN 11 Penn UNIVERSITY of PENNSYLVANIA INDIAN INSTITUT ज्ञानम् परमम् व्ययम् M UNIVERSITY OF MICHIGAN PRINCETON UNIVERSITY coursera Georgetown University Stanford University 2023 INVESTOR DAY 14#15UNIVERSITY OF LONDON STATISTICAL NAN मिनेष्वैक्यस्य दर्शनम् UNITY IN DIVERSITY UNIVERSITY OF I ILLINOIS URBANA-CHAMPAIGN Penn UNIVERSITY of PENNSYLVANIA INDIAN INSTITUT ज्ञानम् परमव्ययम् Int M UNIVERSITY OF MICHIGAN PRINCETON UNIVERSITY coursera Georgetown University Stanford University 2023 INVESTOR DAY 15#16IBM INTUIT salesforce Google aws ∞ Meta Microsoft SAP pwc coursera 2023 INVESTOR DAY 16#17coursera 2023 INVESTOR DAY 17#18Source: Coursera data as of December 31, 2022. DEาค 118,000,000+ Registered Learners coursera 2023 INVESTOR DAY 18#19Trends shaping our opportunity coursera 2023 INVESTOR DAY 19#20Low-skilled jobs are at risk of automation Al has the potential to impact an entire new class of knowledge workers, unleashing a new wave of reskilling imperatives Wages IT managers Financial managers Lawyers Specialized coders Post-secondary school teachers Elementary teachers Nurses Least vulnerable General managers Business ops specialists Retail supervisors Cosmetologists Source: Bloomberg, 2017 based on Oxford University & the Bureau of Labor Statistics. Knowledge Digital skills Customer service reps Risk of Automation Computer support specialists ● Credentials Stock clerks Truck drivers Typical education level No formal education Personal care aids High school diploma ■ Postsecondary non-degree College degree Freight movers Retail Sales coursera Bookkeepers Waiters Real Estate Brokers Cashiers Most vulnerable 2023 INVESTOR DAY 20#21Low-skilled jobs are at risk of automation Al has the potential to impact an entire new class of knowledge workers, unleashing a new wave of reskilling imperatives Wages IT managers Financial managers Lawyers Specialized coders Post-secondary school teachers Elementary teachers Nurses Least vulnerable General managers Business ops specialists Retail supervisors Cosmetologists Source: Bloomberg, 2017 based on Oxford University & the Bureau of Labor Statistics. Generative Al? Customer service reps Risk of Automation Computer support specialists Stock clerks Truck drivers Personal care aids Typical education level No formal education High school diploma ■ Postsecondary non-degree College degree Freight movers Retail Sales coursera Bookkeepers Waiters Real Estate Brokers Cashiers Most vulnerable 2023 INVESTOR DAY 21#22Low-skilled jobs are at risk of automation Al has the potential to impact an entire new class of knowledge workers, unleashing a new wave of reskilling imperatives Wages IT managers Lawye Spe Post scho Eleme NO Least vulnerable "The big challenge ahead will be determining how to transition workers from declining occupations to jobs of the future.” Source: Bloomberg, 2017 based on Oxford University & the Bureau of Labor Statistics. The Working Future, 2022, Bain & Company Risk of Automation Tynical education level ducation diploma Personal care aids movers coursera ary non-degree ee Bookkeepers Waiters Real Estate Brokers Cashiers Most vulnerable 2023 INVESTOR DAY 22#23A global youth population will need greater access to education GER Youth population Millions of youth ages 0-14 in 2020 and as a percentage of total population 87% 3.9m67m -18% North America 5.4m 54% 155m -24% Latin America 67m -15% Europe 75% 145m -30% Middle East 487m -42% Africa 10% 41% 154m 12m 364m -26% India 464m -20% Asia Pacific 51% 29% Source: World Bank data, 2020. Percentage refers to ages 0-14; total equates to number of youth 0-14. Middle East refers to Middle East and North Africa; Africa refers to Sub-Saharan Africa; Asia Pacific refers to East Asia Pacific. coursera 2023 INVESTOR DAY 23#24Higher education is struggling to adapt to a changing world Universities recognize the need to adapt in our increasingly digital world HolonIQ Survey What are the biggest challenges facing your institution /higher education right now? Digital adoption Budgets/funding cuts Changing workforce needs Student access to education Student retention Student academic outcomes 19 Low student enrollments 2021 Survey % of universities Student employability 20 Unfavorable regulation 20 38 36 37 38 50% 41 Source: 2023 Higher Education Digital Transformation Survey, HolonIQ. Chart figures reflect percentage of respondents. 2022 Survey % of universities ∞ 18 37 34 29 18 30 28 48 69% coursera 2023 INVESTOR DAY 24#25Globalization of talent increases value of digital skills • Policy & taxes • Infrastructure • Affordability Skilled labor Source: Coursera data as of March 9, 2023. Pre-pandemic: in office multi-nationals Local office 8 Post-pandemic: remote work multi-nationals coursera Connectivity • Affordability Skills & credentials • Language 2023 INVESTOR DAY 25#26Globalization of talent increases value of digital skills • Policy & taxes • Infrastructure • Affordability . Skilled labor Source: Coursera data as of March 9, 2023. Pre-pandemic: in office multi-nationals Local office Post-pandemic: remote work multi-nationals coursera Connectivity Affordability • Skills & credentials Language 2023 INVESTOR DAY 26#27Ecosystem and assets coursera 2023 INVESTOR DAY 27#28Open content launched a global learning ecosystem Our founding created a set of differentiated assets that position Coursera for the trends underway University Partners Industry Partners Source: Coursera data as of March 9, 2023. Gi Educators Learners [] Institutions [³ E coursera for business coursera for government coursera for campus coursera 2023 INVESTOR DAY 28#29Open content launched a global learning ecosystem Our founding created a set of differentiated assets that position Coursera for the trends underway 300 Educator Partners ↑ 100 since IPO Source: Coursera data as of March 9, 2023. Gi Educators Learners 118m Registered Learners ↑41m since IPO [] Institutions 1,149 Paid Enterprise Customers ↑ 762 since IPO coursera 2023 INVESTOR DAY 29#30Stackable learning formats learning lead to learning credentials Our catalog was designed to serve learners at every stage of their career NEW 200,000+ Clips +240% 3,400+ Projects +20% Catalog expansion since our IPO 5,500+ Courses +40% 700+ Specializations +175% X X X X X X X X 125+ Certificates +60% 40+ Degrees O O Source: Coursera data as of March 9, 2023. Percentage growth compares catalog counts today vs. December 31, 2020. Advance a skill 3-6 months Get a job 3- 12 months Earn a degree > 2 years Explore a topic 4-6 weeks Take a look 5-10 mins. Learn a tool < 2 hours coursera 2023 INVESTOR DAY 30#31Executing on our strategic vision coursera 2023 INVESTOR DAY 31#32Open content creates pathways to jobs and degrees Career starters and switchers Consumer Campus Government Business ooo [1] SAP Google 8 IBM Meta BAR coursera Y Career Academy pwc INTUIT Full Catalog M MICHIGAN Stanford University Duke UNIVERSITY Microsoft salesforce Georgia Tech Career pathways with project portfolios AE ACE Degree pathways with credit eligible content Q Entry-level digital jobs College degrees UNT UNIVERSITY OF LONDON coursera I ILLINOIS Q 2023 INVESTOR DAY 32#33Significant progress executing on our vision Demonstrated track record of driving innovation in the transformation of higher education Y BAR Georgia salesforce Tech IBM pwe ualberta.ca MICHIGAN UNIVERSITY HOW OF LONDON m SEEEF BCG ILLINOIS W PRINCETON UNIVERSITY HEC PARIS 4 NYU O aws Cal ARTS Microsoft fundação lemann Stanford Google University N M MoMA +7 University of Colorado Boulder SAP SHOPKINS INTUIT Meta UC San Diego vmware Powerful combination of university and industry UCI A coursera PLUS Strong adoption of Coursera Plus subscription Google IT Support Rapid expansion of entry-level Professional Certificates ABC institution's Career Academy Learn cutting-edge skills from world-class industry leaders Je Explore and train for in-demand careers 14 Career Academy early traction coursera for business coursera for government coursera for campus Diversifying Enterprise verticals coursera Reinventing the degree for working adults 2023 INVESTOR DAY 33#34Powerful combination of world-class universities and industry leaders We believe trusted institutions will play an increasingly valuable role in education as machines become capable of producing content at scale strat d ? ចំនួន 18 MACQUARIE University y LI int-b JOHNS HOPKINS D BROWN A THE UNIVERSITY OF ARIZONA UF UNIVERSITY FLORIDA W MANCHESTER Source: Coursera data as of March 9, 2023. e NYU Mama IIM AHMEDABAD ASU ARIZONA STATE UNIVERSITY Tecnológico de Monterrey TY. ERBURGH PRIMEIR PRINCETON UNIVERSITY W Carnegie Mellon University $ VANDERBILT UNIVERSITY Y UNIVERSITY O OF LONDON Z THE UNIVERSITY OF SYDNEY Stanford University M UNIVERSITY OF MICHIGAN HEC PARIS 185+ World-class Universities ✓ Trusted institutions ✓ Branded degree credentials ✓ Employer recognized ✓ Durable skills ✓Community and collaboration coursera +35 Since IPO 2023 INVESTOR DAY 34#35Powerful combination of world-class universities and industry leaders We believe trusted institutions will play an increasingly valuable role in education as machines become capable of producing content at scale 115 + Global Industry Leaders ✓ Trusted institutions ✓Branded industry credentials ✓ Employer recognized ✓Job-relevant skills ✓Practical, hands-on training Source: Coursera data as of March 9, 2023. ↑ 65 Since IPO BCG BOSTON CONSULTING Microsoft 8 Meta Google salesforce coinbase MAYO CLINIC HubSpot pwc GitLab AUTODESK ORACLE ♥CVS unity Tencent Cloud USO Goldman Sachs MOMA ADP IBM Tally SoFi O DeepLearning Al CFA Institute intel Ø WORLD BANK GROUP & voxy coursera h HRCI INTUIT Akamai goodwill CLOUDERA SAP 2023 INVESTOR DAY 35#36Powerful combination of world-class universities and industry leaders We believe trusted institutions will play an increasingly valuable role in education as machines become capable of producing content at scale strat d " សំឡ 18 MACQUARIE University y LI int-b JOHNS HOPKINS 0 0 BROWN A THE UNIVERSITY OF ARIZONA UF UNIVERSITY FLORIDA W MANCHESTER NYU IIM AHMEDABAD ASU ARIZONT Tecnológico de Monterrey TY. ENBURGH PRINCETON UNIVERSITY A Carnegie Mellon University VANDERBILT UNIVERSITY UNIVERSITY D THE UNIVERSITY OF SYDNEY Sta ford Univer M KSITY OF MICHIGAN 7 HEC PARIS paloalto ILLINOIS coursera accenture BCG BOSTON CONSULTING Microsof B Meta Soogle salesforce coinbase MAYO CLINIC W HooSpot pwe Lab AUTODESK ORACLE CVS unity Tencent Cloud USO Goldman Sachs MOMA ADY ==== EVE Tally SoFi O DeepLearning Al CFA Institute intel Ø WORLD BANK GROUP C voxy coursera h HRCI INTUIT Akamai goodwill CLOUDERA SAP 2023 INVESTOR DAY 36#37Significant progress executing on our vision Demonstrated track record of driving innovation in the transformation of higher education Y Georgia pwe Tech IBM alberta.ca M MEGAN UNIVry NOK OF LONDON GEGES BOG ILLINOIS W PRINCETON UNIVERSITY HEC + NYU Stanford E II.II DO Meta MoMA aws Cal ARTS fundscão Google N DCSan Diego E University of Colorado LUCI SAP INTUIT VItware Powerful combination of university and industry coursera PLUS Strong adoption of Coursera Plus subscription Google IT Support Rapid expansion of entry-level Professional Certificates ABC institution's Career Academy Learn cutting-edge skills from world-class industry leaders Je Explore and train for in-demand careers 14 Career Academy early traction coursera for business coursera for government coursera for campus Diversifying Enterprise verticals coursera Reinventing the degree for working adults 2023 INVESTOR DAY 37#38Strong adoption of Coursera Plus subscription offering • Significant traction following launch of monthly price offering in spring 2021 Provides unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs • Offered at monthly and annual subscription prices • Increases retention and conversion of paid learners Source: Coursera data as of March 9, 2023. Coursera PLUS Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs, for one all- inclusive subscription price $59/month, cancel anytime Start 7-day Free Trial or $399/year with 14-day money-back guarantee coursera Learn from 275+ leading universities and companies with Coursera Plus sas HEC ILLINOIS Duke Google M JOHNS HOP UNIVERSI 2023 INVESTOR DAY 38#39Strong adoption of Coursera Plus subscription offering • Significant traction following launch of monthly price offering in spring 2021 • Provides unlimited access to 7,000+ world-class courses, hands-on projects, and job-re certificate programs • Offered at monthly and annu subscription prices • Increases retention and conversion of paid learners Source: Coursera data as of March 9, 2023. coursera PLUS Coursera Plus $100+ million of Consumer revenue in 2022 I ILLINOIS Duke s-on all- coursera ing universities and companies with Coursera Plus HEC Google M Ssas TRISH JOHNS HOP 2023 INVESTOR DAY 39#40Significant progress executing on our vision Demonstrated track record of driving innovation in the transformation of higher education Y Georgia pwe Tech IBM alberta.ca M MEGAN UNIVry NOK OF LONDON GEGES BOG ILLINOIS W PRINCETON UNIVERSITY HEC + NYU Stanford E II.II DO Meta MoMA aws cal ARTS fundscão Google N DCSan Diego E University of Colorado Boudie LUCI SAP INTUIT VITware Powerful combination of university and industry A coursera PLUS Strong adoption of Coursera Plus subscription WARLITO DOMINGO MERCADO Google IT Support Rapid expansion of entry-level Professional Certificates ABC institution's Career Academy Learn cutting-edge skills from world-class industry leaders Pyliminere Explore and train for in-demand careers 14 Career Academy early traction coursera for business coursera for government coursera for campus Diversifying Enterprise verticals coursera Reinventing the degree for working adults 2023 INVESTOR DAY 40#41The rise of industry micro-credentials plays to our strengths Key findings from our Advancing Higher Education with Industry Micro-Credentials Report Coursera Industry Micro-credentials Report 2023 includes 3,300 students and 1,650 employers across 11 countries USA Mexico UK France Germany Egypt Source: Coursera data, Advancing Higher Education with Industry Micro-Credentials Report, updated 2023. Survey results include n=3,300+ students and n=1,600+ employers. Turkey Saudi Arabia UAE India Australia coursera 2023 INVESTOR DAY 41#42The rise of industry micro-credentials plays to our strengths Key findings from our Advancing Higher Education with Industry Micro-Credentials Report Students report being more likely to enroll in a degree that offers a Professional Certificate 90% 90% of students believe a Professional Certificate will help them stand out with employers Source: Coursera data, Advancing Higher Education with Industry Micro-Credentials Report, updated 2023. Survey results include n=3,300+ students and n=1,600+ employers. 76% coursera Professional Certificates make students, on average, 76% more likely to enroll in a degree program 2023 INVESTOR DAY 42#43The rise of industry micro-credentials plays to our strengths Key findings from our Advancing Higher Education with Industry Micro-Credentials Report Employers value industry micro-credentials in hiring decisions and are evolving toward a skills-based approach 88% 88% of employers believe a Professional Certificate helps strengthen a candidate's application Source: Coursera data, Advancing Higher Education with Industry Micro-Credentials Report, updated 2023. Survey results include n=3,300+ students and n=1,600+ employers. 72% coursera Employers are 72% more likely to hire a student with a Professional Certificate 2023 INVESTOR DAY 43#44Rapid expansion of our entry-level Professional Certificates Strategic catalog asset driving Consumer segment growth, building Career Academy, and stacking into degree programs EO 31 live on platform today 5.9 million cumulative enrollments. IBM G 2018 106k 2019 162k +53% y/y G salesforce IBM IBM 2020 656k +305% y/y Source: Coursera data as of March 9, 2023. Year corresponds to date of prior launch or anticipated launch in 2023. G GIBM IBM G $ 2021 IBM 8 Meta IBM INTUIT 1.8m +178% y/y G HubSpot IBM 8 Meta ∞ Meta 8 Meta IBM IBM 2022 3.2m +73% y/y SAP pwc Tally 8 Meta 8 Meta Ooo OOO OOO OO DO 9 goodwill coursera IBM 2023 Annual enrollments 2023 INVESTOR DAY 44#45Rapid expansion of our entry-level Professional Certificates Strategic catalog asset driving Consumer segment growth, building Career Academy, and stacking into degree programs 39 31 li on platfo 5.8 cumulati IBM 2018 106k Previously announced partners New partners 162k +53% y/y Expect 50 live by the end of 2023 Akamai kw KELLERWILLIAMS. IBM EPIC GAMES 656k +305% y/y Source: Coursera data as of March 9, 2023. Year corresponds to date of prior launch or anticipated launch in 2023. Microsoft ZOHO pwc fractab.. 1.8m +178% y/y h. HRCI 3.2m +73% y/y coursera 2023 Annual enrollments 2023 INVESTOR DAY 45#46Significant progress executing on our vision Demonstrated track record of driving innovation in the transformation of higher education Y Georgia pwe Tech IBM alberta.ca M MEGAN UNIVry NOK OF LONDON GEGES BOG ILLINOIS W PRINCETON UNIVERSITY HEC + NYU Stanford E II.II DO Meta MoMA aws cal ARTS fundscão Google N DCSan Diego E University of Colorado Boudie LUCI SAP INTUIT VITware Powerful combination of university and industry A coursera PLUS Strong adoption of Coursera Plus subscription Google IT Support Rapid expansion of entry-level Professional Certificates ABC Institution's Career Academy Learn cutting-edge skills from world-class industry leaders Pal Creating designed to get you job-ready in Meta inturt Explore and train for in-demand careers. nh, and get the back to a sacol car is the grouha Data Analy TIM Ga IT Support Specials Career Academy early traction coursera for business coursera for government coursera for campus Diversifying Enterprise verticals coursera Reinventing the degree for working adults 2023 INVESTOR DAY 46#47Career Academy prepares learners for in-demand jobs Job-seeking learners Career Starters Career Switchers Source: Coursera data as of March 9, 2023. coursera Career Academy G ∞ Meta IBM intuit HubSpot pwc Microsoft salesforce PROFESSIONAL CERTIFICATES and hands-on projects develop skills for entry-level digital jobs Entry-level digital jobs Data Analysis Software Engineering IT Support coursera Social Media UX Design 2023 INVESTOR DAY 47#48Enhanced with each entry-level Professional Certificate launch Software & IT roles G IT Support IBM IT Support IBM Application Developer IBM DevOps Engineer ACE IBM Full Stack Cloud Dev ACE IBM Cybersecurity Analyst Microsoft SAP Technology Consultant Cybersecurity Analyst Source: Coursera data as of March 9, 2023. 8 Back-End Developer Meta 8 Meta Meta 8 Meta 8 Meta Front-End Developer Microsoft Database Engineer iOS Developer Android Developer IBM Mainframe Developer Web Developer ACE Akamai Support Engineer Data roles Data Analyst IBM Data Analyst IBM Data Scientist ACE IBM Data Analytics (Excel) IBM Data Engineer ACE Coming soon ACE IBM Data Warehouse Dev ACE ACE Business roles G Project Manager G Digital Marketer G UX Designer pwc ACE ACE salesforce Sales Development Rep GST Tax Executive ACE ACE salesforce Sales Ops Specialist ACE IBM Operations Analyst IBM Supply Chain Analyst 8 Meta 8 Meta HubSpot intuit Bookkeeper 9 goodwill pwc ACE Social Media Marketer Tally Bookkeeper h. HRCI Marketing Analyst Sales Rep Career Coach coursera Direct tax executive HR Manager ACE Degree credit recommendation from American Council on Education 2023 INVESTOR DAY 48#49Significant progress executing on our vision Demonstrated track record of driving innovation in the transformation of higher education Y Georgia pwe Tech IBM alberta.ca M MEGAN UNIVry NOK OF LONDON GEGES BOG ILLINOIS W PRINCETON UNIVERSITY HEC + NYU Stanford E II.II DO Meta MoMA aws cal ARTS fundscão Google N DCSan Diego E University of Colorado Boudie LUCI SAP INTUIT VITware Powerful combination of university and industry A coursera PLUS Strong adoption of Coursera Plus subscription Google IT Support Rapid expansion of entry-level Professional Certificates ABC institution's Career Academy Learn cutting-edge skills from world-class industry leaders Penye Explore and train for in-demand careers 11 Career Academy early traction coursera for business coursera for government coursera for campus Diversifying Enterprise verticals coursera Reinventing the degree for working adults 2023 INVESTOR DAY 49#50Uplevelling a national system of higher education Ministry of Science & Higher Education, Republic of Kazakhstan + Coursera for Government and Campus Nationwide initiative to address the digital skills gap amid rapid population growth Relationship Expanded since Workforce Recovery Program in 2020 Product focus Emphasis on entry-level Professional Certificates Use case Integrating 650+ courses across 25 public universities for-credit, driving STEM skills, career readiness for students, and faculty development Vision Collaboration enables implementation at rapid speed and massive scale, with partner investments in translating high-quality courses to local languages 20k students 25 public universities Source: Coursera data as of March 9, 2023. 650+ translated courses for-credit "Coursera will support a nationwide vision of Kazakh government to upskill, reskill, and deepskill our talent...addressing the disparity in access to quality education and providing thousands of students with electives and new career opportunities." Sayasat Nurbek MINISTER OF SCIENCE AND HIGHER EDUCATION coursera for government coursera coursera for campus 2023 INVESTOR DAY 50#51Significant progress executing on our vision Demonstrated track record of driving innovation in the transformation of higher education Y Georgia pwe Tech IBM alberta.ca M MEGAN UNIVry NOK OF LONDON GEGES BOG ILLINOIS W PRINCETON UNIVERSITY HEC + NYU Stanford E II.II DO Meta MoMA aws cal ARTS fundscão Google N DCSan Diego E University of Colorado Boudie LUCI SAP INTUIT VITware Powerful combination of university and industry A coursera PLUS Strong adoption of Coursera Plus subscription Google IT Support Rapid expansion of entry-level Professional Certificates ABC institution's Career Academy Learn cutting-edge skills from world-class industry leaders Je Explore and train for in-demand careers 14 Career Academy early traction coursera for business coursera for government coursera for campus Diversifying Enterprise verticals coursera Reinventing the degree for working adults 2023 INVESTOR DAY 51#52Traditional degree programs were not designed for working adults What we have heard from learners considering a degree "I don't want to waste my money I don't want to waste my time I'm worried I won't get in I am worried that I won't finish I'm worried I won't get the job Source: Coursera data as of March 9, 2023. coursera 2023 INVESTOR DAY 52#53Start a degree at any time for $49 per month Reinventing access to college degrees with innovative university partnerships University of Colorado Boulder Master of Science in Data Science University of Colorado Boulder "The enrollment numbers speak for themselves. We are seeing marvelous success with this initial run of a new model degree." Jane Wall Faculty director, Data Science, CU Boulder Coursera data as of March 9, 2023. Distinct features leveraging Coursera capabilities are resonating with learners KOY coursera Strong job prospects Data scientist roles are expected to grow 7x faster than the average growth rate for all jobs Affordable Total tuition of $15,750 USD with payments as-you-go Flexible Start learning anytime with open content on Coursera and take a term off without charges or penalties No application Qualify for performance-based admission by passing 3 courses with 80% or higher grade Industry content Certificate from IBM embedded in curriculum 2023 INVESTOR DAY 53#54Delivering on our mission and building a valuable business Source: Coursera data as of March 9, 2023. 1 Large and growing TAM of $155B in 2022 doubling to $309B by 2026 2 Global brand reaching over 100 million learners and 1,100 institutions 3 World-class content & credentials with pathways to degrees and jobs 4 Scalable platform model built around a differentiated data and technology 5 Diversified revenue growth with attractive unit economics coursera 2023 INVESTOR DAY 54#55Advantaged Model Shravan Goli Chief Operating Officer coursera 2023 INVESTOR DAY 55#56Segments are served by a unified, scalable platform Investments benefit from multiple channels of distribution and broad applications DATA Source: Coursera data as of March 9, 2023. Consumer 118m+ Registered Learners. CONTENT ENGINE Enterprise 1,100+ Paid Enterprise Customers. Leverage PRODUCT AND TECHNOLOGY coursera ◊ Degrees 18k+ Degrees Students MARKETING SYSTEM Growth SERVICES AND SUPPORT coursera 2023 INVESTOR DAY 56#57Segments are served by a unified, scalable platform Investments benefit from multiple channels of distribution and broad applications J DATA Source: Coursera data as of March 9, 2023. Consumer 118m+ Registered Learners. CONTENT ENGINE Enterprise 1,100+ Paid Enterprise Customers. Leverage PRODUCT AND TECHNOLOGY coursera ◊ Degrees 18k+ Degrees Students MARKETING SYSTEM Growth SERVICES AND SUPPORT coursera 2023 INVESTOR DAY 57#58Data advantage coursera 2023 INVESTOR DAY 58#59Data drives our differentiated model and customer experiences Learners Institutions Educators Al-Powered Marketing System Discover relevant learning Understand skills landscape validated with data Reach and recruit from a global audience of individuals and institution Coursera Skills Graph Connect learning to career goals and skills gained Deploy learning programs to measure and benchmark skill development Identify content development aligned to in-demand skills PLATFORM DATA Al-Powered Teaching and Learning Learn with personalized guidance, in-course coaching, and support Train with personalized guidance, in-course coaching, and support Teach and support students at massive scale, with low cost and academic integrity coursera 2023 INVESTOR DAY 59#60Skills Graph 200m assessments taken 18.9m learners with skill scores 17k course assessments used in scoring Source: Coursera data, as of March 9, 2023. Gi Educators Learners [] Institutions Ⓒ SkillSets Skill measuring Content coursera recommendations Q Content sourcing 2023 INVESTOR DAY 60#61SkillSets Develop specific skills for specific job roles 300+ SkillSets for in-demand roles SkillSets include target proficiency for each skill World-class content and Guided Projects deliver applied learning In-course assessments personalize learning and develop measurable skills ALL POWERED BY COURSERA SKILLS GRAPH Source: Coursera data as of March 9, 2023. Software Engineer Software engineers work with stakeholders to create computer systems and apps. The demand for software engineers is seemingly endless, and by learning the skills to be one, you are able to develop software projects in virtually every aspect of society, from governments and essential services to apps, tools, and video games. Becoming a software engineer involves learning extensive coding languages. This SkillSet was created by coursera SkillSet Targets Security Engineering Computer Programming Mobile Development Software Engineering Theoretical Computer Science My Score My Score My Score coursera My Score - | 51 Target My Score -- | 25 Target -- | 151 Target -- | 101 Target -- | 151 Target#62SkillSets Develop specific skills for specific job roles 300+ SkillSets for in-demand roles SkillSets include target proficiency for each skill World-class content and Guided Projects deliver applied learning In-course assessments personalize learning and develop measurable skills ALL POWERED BY COURSERA SKILLS GRAPH Source: Coursera data as of March 9, 2023. Software Engineer Software engineers work with stakeholders to create computer systems and apps. The demand for software engineers is seemingly endless, and by learning the skills to be one, you are able to develop software projects in virtually every aspect of society, from governments and essential services to apps, tools, and video games. Becoming a software engineer involves learning extensive coding languages. This SkillSet was created by coursera SkillSet Targets Security Engineering Computer Programming Mobile Development Software Engineering Theoretical Computer Science My Score My Score My Score coursera My Score - | 51 Target My Score -- | 25 Target -- | 151 Target -- | 101 Target -- | 151 Target#63SkillSets Develop specific skills for specific job roles 300+ SkillSets for in-demand roles SkillSets include target proficiency for each skill World-class content and Guided Projects deliver applied learning In-course assessments personalize learning and develop measurable skills ALL POWERED BY COURSERA SKILLS GRAPH Source: Coursera data as of March 9, 2023. Software Engineer Software engineers work with stakeholders to create computer systems and apps. The demand for software engineers is seemingly endless, and by learning the skills to be one, you are able to develop software projects in virtually every aspect of society, from governments and essential services to apps, tools, and video games. Becoming a software engineer involves learning extensive coding languages. This SkillSet was created by coursera Top recommendations for Security Engineering How to start 101010 www mo 101010 UCDAVIS 110010110 Principles of Secure Coding University of California, Davis COURSE The Bits and Bytes of Computer Networking Google COURSE SkillSet Targets Security Engineering COURSE Computer Programming Mobile Development Software Engineering Theoretical Computer Science G System Administration and IT Infrastructure Services Google My Score My Score COURSE My Score My Score My Score -- | 25 Target My Score coursera - | 51 Target Road to the CISO- Culminating Project Course University System of Georgia -- | 151 Target -- | 101 Target 2 CISO ODOLECT -- | 151 Target - 51 Target#64SkillSets Develop specific skills for specific job roles 300+ SkillSets for in-demand roles SkillSets include target proficiency for each skill World-class content and Guided Projects deliver applied learning In-course assessments personalize learning and develop measurable skills ALL POWERED BY COURSERA SKILLS GRAPH Source: Coursera data as of March 9, 2023. Software Engineer Software engineers work with stakeholders to create computer systems and apps. The demand for software engineers is seemingly endless, and by learning the skills to be one, you are able to develop software projects in virtually every aspect of society, from governments and essential services to apps, tools, and video games. Becoming a software engineer involves learning extensive coding languages. This SkillSet was created by coursera Top recommendations for Security Engineering How to start 101010 www mo 101010 UCDAVIS 110010110 Principles of Secure Coding University of California, Davis COURSE The Bits and Computer N Google COURSE Stware Engineering Chapter 1 SkillSet Targets Security Engineering Computer Programming Congratulations, you passed! TO PASS 80% or higher 2. What will the following program print out: Mobile Development 2*-*+5 3print(x) Software Engineering Skill targets achieved! These skills contribute to the Data-Driven Marketing Professional Skillset. See SkillSet progress Theoretical Computer Science 80% TOTAL SCORE +10 52 1. When Python is running in the interactive mode and displaying the chevron promopt (>>>)- what question is Python asking you? My Score My Score My Score My Score My Score Keep learning +10 52 80% LATEST SUBMISSION GRADE Correct 1/1 points ✓ Correct 1/1 points coursera - | 51 Target -- | 151 Target -- | 25 Target | 101 Target -- | 151 Target 51 Target#65LevelSets Find the right starting point for your learning journey Identify skill gaps and strengths with assessment questions • Understand current skill proficiency and get targeted content recommendations • Establish learning ROI to inform future talent investments ALL POWERED BY COURSERA SKILLS GRAPH Source: Coursera data as of March 9, 2023. ← Previous question LEVELSET ASSESSMENT ATTEMPT 1 OF 2 Data Analysis Question 18 of 19 Which of the following statements is NOT TRUE about regression results? The t Stat is calculated by the standard error divided by coefficient. Learners who take a LevelSet are 85% more likely to enroll in a course and spend 50% more time learning on the platform The standard error tells us the amount of variation in the coefficient estimate. A p-value less than 0.05 means the coefficient is significantly different from zero. The standard error represents the average absolute distance between the regression estimate and the actual value of the dependent variable. Next Skip question coursera Exit Assessment This question was made possible by: University of Illinois at Urbana-Champaign (Introduction to Accounting Data Analytics and Visualization) 2023 INVESTOR DAY 65#66Skills Dashboard Measure and inform future talent investments Machine Learning Statistics Accounting Math Human Computer Interaction Statistical Programming Computer Networking Operating Systems. Data Management Software Engineering Finance Security Engineering Databases Marketing Management Sales Data Visualization Communication 10 LEARNING HOURS Activity based ALL POWERED BY COURSERA SKILLS GRAPH Source: Coursera data as of March 9, 2023. 20 Statistical Programming Computer Networking Machine Learning Operating Systems Data Management Math Statistics Human Computer Interaction Software Engineering Databases Management Data Visualization Security Engineering Finance Marketing Accounting Communication Sales 30 Computer Programming 2000 Salming Margard statery & Statis thelation Business Anabeth Commi Operating Sy hip and Management D Strategy and Operations preneursh Cloud Computin Computer Architecture France Satware Engineering Marg man comparinteraction Business Pytho Web Development Computer Networding Security Enging Search and De Computer Graps Hun Design and Product ASSESSMENTS TAKEN 6000 # of Assessments Completed 8000 70 72 116 135 PROFICIENCY BY SKILL *********** Ausus Seat Coneart Business Beginner Dus Ind B Computer Science Coverans Ca Computer Science Advanced Data Scence Conversa Data Science-ener Data Science comedate Data Science-Advanced ed hall P Pos o SKILL MASTERY OVER TIME Cope P Im W Security Ex Com by Met ONE Acc B ●Satiress Pragning Deng بی کریم میں INDUSTRY BENCHMARK dership and SKI Computer Science 110724 Cat Daraty coursera PAR L 2. Skills based Com 2023 INVESTOR DAY 66#67Content engine coursera 2023 INVESTOR DAY 67#68Platform capabilities enhance the value of our World-class Catalog EI coursera Trusted brands Individuals and institutions come to learn from leading educator partners High-quality, structured learning Pedagogy best practices and in-course assessments provide validated skills development and learning Credentials Enable degree and career pathways with employer signalling value Modular and stackable Content can be consumed in bite-sized learning through Clips or build towards a broader course of study 2023 INVESTOR DAY 68#69Flywheel effect reinforces our platform's advantages Gi Educators Learners [] Institutions Source: Coursera data as of March 9, 2023. All figures presented reference full year 2022. Freemium content and credentials attracts learners at low cost, while brands and quality attract institutions seeking job-relevant content and credentials Reach and revenue attracts more educator partners and sparks content production Institutions provide revenue, job opportunities, and employer skill signals for evolving role requirements coursera 73% of new learners came from unpaid channels in 2022 $135m, +10% y/y content fees paid to educators in 2022 300+ SkillSets tracked for in-demand roles 2023 INVESTOR DAY 69#70Proven content methodology generates high-quality learning at scale EF! Identify Learner and employer data identify in-demand skills required across our learning products Gi Source Content strategy fosters pipeline of new and existing partners O Produce Self-service authoring and ingestion tools create and maintain quality content at scale M Launch Built-in feedback and monitoring ensure student and course success coursera Localize Leverage machines to localize content for global audiences using Al 2023 INVESTOR DAY 70#71Clips 5-10 minute videos for in-the-moment learning Learn from the best: 200,000+ videos from top companies and universities ● Access videos directly across business, tech, data and human skills • Go deeper in skills development with clear paths into courses Georgia Tech IBM Duke aws (intel) Software I vmware pwc Source: Coursera data as of March 9, 2023. coursera 200,000+ videos Clips linked to full Courses GlobeLand. Coursera Learning Program Search Showing 605 total results for 'storytelling' Filter by Language Videos X Clear all Watch now V Watch now Level Video 9 minutes storytelling Duration Persuasive communication Macquarie University From the course: Storytelling and influencing: Communicate with impact Lesson 32 minutes. 4 videos 1/3 + of learners who view Clips go on to enroll in at least one course V es 3 videos Skills Making your meeting matter Macquarie University From the course: Storytelling and influencing: Communicate with impact > From the lesson: Building rapport How to structure a story Macquarie University om the course: Storytelling and influencing: Communicate with impact elling important ty Partner Q Learning Product V coursera 2023 INVESTOR DAY 71 Max Sm#72Accelerating our scalable content engine for high-quality credentials Launches Entry-level Professional Certificates Degree Programs 4 4 2020 Source: Coursera data as of March 9, 2023. 10 2021 8 13 2022 14 Prior 12-18 months Prior 1-2 years EO coursera Production timelines Now 9-12 months Entry-level Professional Certificates Now 6-12 months Degree programs 2023 INVESTOR DAY 72#73Machine learning advancements can unlock international markets Illustrative cost Cost per course per language $13,000 Human linguistic service 2022 Status Linguist services and translated subtitles augment natively sourced content 4,100+ Courses with translated subtitles in 75 languages $10,000 Machine learning & post editing 900+ Fully translated international courses in 15 languages 2023 Target Scalable translation engine powered by ML provides full translation at high speed, low cost 5,900+ Courses with translated subtitles in 75 languages Source: Coursera data as of March 9, 2023. Cost estimates based on Coursera analysis. International course defined as one course-language pair. coursera $20 - $25 Machine learning software only 14,000+ Fully translated international courses in 15 languages with high scale in 7 key languages 2023 INVESTOR DAY 73#74Product vision coursera 2023 INVESTOR DAY 74#75Open content creates pathways to jobs and degrees Career starters and switchers Consumer Campus Government Business ooo [1] SAP Google 8 IBM Meta BAR coursera Y Career Academy pwc INTUIT Full Catalog M MICHIGAN Stanford University Duke UNIVERSITY Microsoft salesforce Georgia Tech Career pathways with project portfolios AE ACE Degree pathways with credit eligible content Q Entry-level digital jobs College degrees UNT UNIVERSITY OF LONDON coursera I ILLINOIS Q 2023 INVESTOR DAY 75#76Career Academy Prepare learners for in-demand jobs • Built on our catalog of 30+ entry-level Professional Certificates from the world's leading companies Learn cutting-edge skills with no prior experience required Access Guided Projects to master skills and stand out with employers Explore potential career paths, with skill, salary, and position information available by job role²¹ 1 Job role information availability varies by country. 2. Coursera's Advancing Higher Education with Industry Micro-Credentials Report. Source: Coursera data as of March 9, 2023. Coursera X + → CO coursera/yourinstitution/careeracademy/explorecareers coursera Your Institution ✓ 88% of employers believe a Professional Certificate helps strengthen a candidate's application² Browse by category: Arts and Humanities V Browse Catalog Explore Careers What do you want to learn? Business V Your Institution's Career Academy Discover your new career and become job-ready in 6-8 months. No experience required. 90% of students believe a Professional Certificate will help them stand out with employers² Computer Science V Data Science ✓ Informational Technology My Courses Learn cutting-edge skills from world-class industry leaders Professional Certificates offer flexible, online training designed to get you job-ready in 6-8 months. salesforce IBM Meta coursera Health V Math and Logic intuit 9 2023 INVESTOR DAY 76#77Career Pathways Guided Projects provide hands-on learning using real-world tools • Boost skill development with 3,400+ hands-on, short-form projects in under 2 hours ● Access real world tools via the browser with no setup • Minimal IT resources required with zero download/configuration • Downloadable project portfolio to demonstrate skill mastery to employers Source: Coursera data as of March 9, 2023. ace GQ & 4 28 L Fle Edit Selection View Go Run Terminal Help EXPLORER OPEN EDITORSUNSAVED score.py ✓ SCORES score.py > OUTLINE TIMELINE B Adding one Guided Project to a target course increases completion and retention rates Progress 2 3 scorepy-scoees Visual Studio Code Administrator] score (Int) (Input("Please enter score 0-100:")) if score 58: else: print("pass") print 15 PROBLEMS OUTPUT TERMINAL DESUS CONGOLE 1: cand 1024 x 768 B X +80x Virtual, pre-recorded instructor PRepot an issue Tracked ? Help Challenge Video Settings Instructor E Files Fit (46%) ← 4. Challenge Task: Python Input and Decisions Challenge zation Pass Fail Inspection Score • A food supplier has come up with a numeric scoring system for its products. Any product with a score less than 50 needs to be flagged as failing. If the score is 50 or above, it passes. Psychology earch and Design tistical Programming Leave Session See Challenge Description • Add a new file called score.py in a project folder called scores. Open the folder in Visual Studio Code. Write a python application to assigr a pass/fail grade based on a score. Input the score as an integer. If th score is less than 50, ou vise, output a "pass' message. ate of Employee Nielsen Competitors Marketing coursera Finance Web Development Machine Learning Sales Computer Networking uter Programming 2023 INVESTOR DAY 77#78Degree Pathways Enhanced discovery of courses and credentials that can count towards a degree program • Filter the catalog for credit eligible courses • Badging included in search and discovery experience • Stackable credentials linked on certificate and degree program description pages Source: Coursera data as of March 9, 2023. OF LONDON How It Works Cou UNT coursera ve at teip everyone the students who will drive the work training and tools to grow their skills Bachelor of Science in Computer Science University of London < Bachelor of Applied Arts and Science University of North Texas Explore Explore 100% online Degrees and Certificates on Coursera Earn credit towards your degree Upon completing this certificate, you can earn college credit when you're a programs: Filter by Subject ET ✔Credit Eligible Skills Data Science Health Show more machine learning Machine Learning for Analytics Master Track™ Certificate University of Chicago Business Computer Science ow more Account Management Accounting Accounts Payable and Receivable Adaptability "Credit Eligible" filtering drove increases to degree program description pages IBM IBM Machine Learning IBM Skills Network а Credit Eligible X 80 results for "machine learning" Clear all Deep Learning Specialization DeepLearning.Al Deep Learning Skills you'll gain: Deep Learning, Machine Learning, Artificial Neural Networks, Python... ASU ARIZONA STATE UNIVERSITY 4.8 (138.1k reviews) Credit Eligible Intermediate Specialization - 3-6 Months Al and Machine Learning Master Track® Certificate Arizona State University G Google Google Data Analytics Skills you'll gain: Data Analysis, Data Science, Statistical Programming, Business Analysis, SQ... 4.8 (104.8k reviews) Credit Eligible Beginner Professional Certificate-3-6 Months coursera Online Degrees V Imperial College London Find your New Care Master of Science in Machine Learning and Data Science Imperial College London IBM IBM Skills Network IBM Data Science Skills you'll gain: Python Programming, Data Science, Data Analysis, Data Structures, Statist 4.6 (107.3k reviews) Credit Eligible Beginner Professional Certificate 3-6 Months 2023 INVESTOR DAY 78#79coursera 2023 INVESTOR DAY 79#80Committed to measuring and driving learner outcomes Coursera 2023 Learner Outcomes Report 48k survey completers to date 190+ countries Publishing spring 2023 Source: Coursera 2023 Learner Outcomes Report. Preliminary data as of February 28, 2023. Outcomes conditional on learners having a stated career goal for taking content on Coursera. C G Lifelong learning 74% of all learners and 83% in emerging economies intend to continue learning through enrolling in another Coursera course or program Career advancement 77 % of all learners and 91% in emerging economies report that learning on Coursera has benefitted their career Degree pathways 37% of all learners and 44% in emerging economies coursera intend to continue to learn through enrolling in an online degree or in-person degree program 2023 INVESTOR DAY 80#81Growth Opportunities Leah Belsky Chief Revenue Officer coursera 2023 INVESTOR DAY 81#82Key Drivers of Coursera Growth Exposure to multiple levers of growth Durable Consumer demand Expanding Enterprise opportunities Accelerating Degrees coursera 2023 INVESTOR DAY 82#83Multiple levers of growth coursera 2023 INVESTOR DAY 83#84Complementary ecosystem provides multiple levers of growth Revenue model Visibility Go-to-Market Source: Coursera data as of March 9, 2023. 8 Consumer One-time payments and monthly or annual subscriptions Predictable cohort behavior Direct to Consumer Enterprise Subscription of annual seat or sitewide licenses 1 to 3 year contracts Enterprise Sales Degrees Percentage fee based on student tuition in period 2 to 4 year program length Direct to Institution/ Partnership Model coursera 2023 INVESTOR DAY 84#85Robust top-of-funnel fuels our competitive advantages Registered learners millions New registered learners Total registered learners 37M +2M per quarter 46M 77M Source: Coursera data as of March 9, 2023. +5M per quarter 97M 118M Q4'18 Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22 + 5 million new registered learners added for each of the past 9 quarters -30% of 2022 Enterprise leads were registered Coursera learners coursera ~75% of 2022 Degrees students came from learners and unpaid channels 2023 INVESTOR DAY 85#86Durable Consumer demand coursera 2023 INVESTOR DAY 86#87Our growing learner base is global and diverse Registered learners five largest countries millions 5.7m Mexico 22.1m United States +15% +22% 4.8m Brazil +23% 19.0m India Source: Coursera data as of December 31, 2022. All figures reflect calendar year 2022, with growth percentages referring to year-over-year change. +28% 3.7m China +8% coursera 2023 INVESTOR DAY 87#88Learners come to Coursera seeking career outcomes Q Starters Learn skills to land the first job of my career 28% Switchers Switch, pivot, or return to a different or related role by developing new skills 33% Advancers Develop my skills for upward mobility 29% Source: Coursera data based on survey results from December 2022. Respondents include learners who visited a product description page or completed an item in the past 90 days. Enthusiasts Learn about personal interest topics 10% coursera 2023 INVESTOR DAY 88#89Broad offerings allow us to serve learners at a range of price points 200,000+ Clips 3,400+ Projects 5,500+ Courses X X X X X X X X 700+ Specializations 125+ Certificates 40+ Degrees O O Free to $99/course 4-6 weeks $39 to $79/month 3-6 months $39/month to $5,000 3- 12 months $5,000 to $45,000 > 2 years $10/project < 2 hours Included 5-10 mins Source: Coursera data as of March 9, 2023. Content and credential figures exclude suspended partner content that is not currently discoverable or available on platform. The number of Degrees reflects master's, bachelor's, and postgraduate diploma programs with multiple tracks as a single count. Prices and time estimates reflect rounded ranges applicable to nearly all content and credentials; a small percentage may exceed the top and bottom ends of the range. coursera 2023 INVESTOR DAY 89#90Freemium model and leading brands drive organic top-of-funnel Content-driven acquisition ● Search engine optimization (SEO) ● Paid ads ● Word of mouth O Free content ~ 73% of 2022 new registered learners came from unpaid channels Source: Coursera data, as of March 9, 2023. X X X X X X X X X O O Data-driven marketing of paid products coursera Paid learners are 10 x more likely to convert into Degree Students 2023 INVESTOR DAY 90#91Strong subscription adoption drives growth and predictability One-time payments 3,400+ Projects Monthly or annual subscription payments¹ 5,500+ Courses X X X X X X X X X 700+ Specializations 125+ Certificates Catalog-wide O O coursera PLUS 1. The vast majority of Consumer subscription revenue is sold on a monthly basis, with an average learner retention of approximately 3 to 5 months. Source: Coursera data, as of March 9, 2023. $10/project < 2 hours Free to $99/course 4-6 weeks $39 to $79/month 3-6 months $39/month to $5,000 3- 12 months $59/month or $399/year coursera 5% 2022 Consumer revenue 95% 2022 Consumer revenue +13 points since 2020 2023 INVESTOR DAY 91#92Key Drivers of Consumer Growth $ Increase brand awareness and grow learner base SEO Organic traffic PR Paid media ● Expand catalog of credentials from trusted brands Entry-level Professional Certificates Industry partners Job roles ● Drive paid learner conversion and retention Subscription tiers. Lifecycle marketing • Stackability coursera International growth Regional educator partners. Localize payments Machine translations 2023 INVESTOR DAY 92#93Expanding Enterprise coursera 2023 INVESTOR DAY 93#94Corporate learning is a large, growing market opportunity Corporate learning market $ billions Source: Arizton. $79 27 16 31 2022 North America ■ Europe $91 32 18 35 2023 Asia-Pacific 16% CAGR Middle East & Africa $145 56 29 51 2026 Latin America coursera 2023 INVESTOR DAY 94#95Our Enterprise segment serves three customer verticals EO 8 coursera for business Single, unified and scalable platform M coursera for government Source: Coursera data as of March 9, 2023. Common set of content, products, and features are configured to meet various customer needs Enterprise sales force leverages similar go-to-market practices and institutional networks ◊ coursera for campus coursera 2023 INVESTOR DAY 95#96Coursera for Business is expanding to the broader learning market High Medium Low Cost per learner $ High touch learning Low 1. Based on Coursera internal analysis. Size of market opportunity is illustrative. Deep skilling ⓇⒸ Volume of learners Medium Company-wide learning Enabled by product and pricing enhancements like Clips, Academies, and Sitewide Licenses Representative Market Opportunity¹ coursera High 2023 INVESTOR DAY 96#97Broad use cases provide land-and-expand opportunities [] coursera for business Department seat licenses for full catalog or Academies Company-wide sitewide license as a talent benefit Training and development for diverse future talent pipelines Source: Coursera data as of March 9, 2023. M coursera for government Public sector seat licenses for employee reskilling Citizen workforce development training at scale ◊ coursera for campus Career Academy license for career electives and job-relevant training Full catalog license for curriculum integration Government and campus partnerships to uplevel systems of higher education coursera 2023 INVESTOR DAY 97#98Creating a digital culture with applied learning and knowledge sharing PwC India + Coursera for Business Build a standard digital IQ across entire workforce to unlock innovation and opportunity Relationship PwC Global (2016) and PwC India (2022) are industry partners Expanded to Coursera for Business in 2022 Product focus Guided Projects and SkillSets for PowerBI and data analytics Custom curations of leadership and management skills Use case Deep skilling to drive data and digital literacy and innovation Vision Scale upskilling for workforce and broader society to propel Indian economy 16k+ Course Enrollments Source: Coursera data as of March 9, 2023. 37k+ Hours of learning 5,200+ Earned certificates pwc "As employees get hands-on training with in-demand technologies, they can share micro-assets that increase productivity and cost savings. With Coursera, employees have a powerful foundation to learn and create better client experiences." Manpreet Singh Ahuja CHIEF DIGITAL OFFICER, PWC INDIA coursera coursera for business 2023 INVESTOR DAY 98#99Providing displaced workers access to in-demand careers at scale New York State Department of Labor + Coursera for Government Statewide, no-cost opportunity for unemployed workers to earn certificates virtually Relationship Expanded since Workforce Recovery Program in 2020 Product focus Full Coursera enterprise catalog Entry-level Professional Certificates (ACE credit recommendation) Use case Workforce development investment in skills for good-paying jobs Vision NY employer survey informed learning paths for 10 diverse regions Collaboration addresses both job-seeker and employer challenges 75k Licenses¹ 1.3m+ Hours of learning Source: Coursera data as of March 9, 2023. 1. Including scholarship match. 620k+ Course enrollments NEW YORK STATE OF OPPORTUNITY.. coursera "Training and retraining our workforce are critical when it comes to getting New Yorkers back on the job. New skills and expanded knowledge can provide more pathways to more jobs and help diversify our workforce - which is good for both workers and our businesses." Roberta Reardon COMMISSIONER, NEW YORK STATE DEPARTMENT OF LABOR coursera for government 2023 INVESTOR DAY 99#100Equipping students with skills needed to compete in globalized labor market FPT University + Coursera for Campus Need to scale for-credit learning as student population is set to double every 2 years Relationship Largest Campus customer, established in 2019 Grew from 5,600 students on Coursera to 52,000, with 95% utilization Product focus Specializations, entry-level Professional Certificates Private authoring to localize content Use case Integrated Specializations into 40+ courses for credit Emphasis on English language, emerging tech, and business Vision Grow university contribution to the group revenue Each student earns 9 credits per year via Coursera +44% Student population growth in 2023 Source: Coursera data as of March 9, 2023. 1. Including scholarship match. 20% Of all academic credits earned via Coursera 1.6m+ Hours of learning FPT "Each specialization and certificate is the equivalent of immersing our students in a semester of material developed by international experts while helping them build their English proficiency. We're doubling our Coursera licenses every two years to keep pace with our expanding student population, and Coursera utilization has reached 95%." Le Truong Tung PRESIDENT, FPT EDUCATION BOARD MEMBER, FPT GROUP CONGLOMERATE coursera coursera for campus 2023 INVESTOR DAY 100#101Key Drivers of Enterprise Growth Bw Win new logos and expand existing accounts Land with Academies Expand to full catalog. ELAS Increase value through product innovation Track and measure SkillSets Clips • Academies • LMS/LXP integration ● Drive government and campus verticals Nation/state system deals Career Academy. Curriculum integration coursera International expansion Asia Pacific Middle East and North Africa • Latin America 2023 INVESTOR DAY 101#102Accelerating Degrees coursera 2023 INVESTOR DAY 102#103Online degrees are a growing subset of the massive $2.3T TAM $ 137 B Online Degrees and Micro-credentials +17% CAGR (2022-26) Source: HoloniQ. .8 å $ 2.3 T Global Post Secondary Education + 1% CAGR (2022-26) coursera 2023 INVESTOR DAY 103#104Growing enrollment demand plays to our domain advantage Enrollments by Domain Percentage growth year-over-year Computer Science Health Busines Source: National Student Clearinghouse. 2018 2019 2020 2021 +18% 2022 20% 10% 0% -10% coursera 2023 INVESTOR DAY 104#105Expanded sourcing strategy grows our serviceable available market U.S. Distant Enrollments percentage of 2021 distant enrollments U.S. News & World Report Top 100 All Other Source: IPEDs, U.S. News & World Report rankings. 9% 91% coursera Aligned priorities benefit from our capabilities ✓ Affordable tuition ✓ Larger, frequent cohorts ✓ Reduced admissions barriers ✓ Stackable content ✓ Job relevant domains 2023 INVESTOR DAY 105#106New model for degrees driving strong student demand Case Study 4 Master of Science in Data Science University of Colorado Boulder ● Launched in 2021 • Tuition reduced to $15,750 • Performance-based admissions • Degree pathways from open content • Integrated industry content from IBM 6 sessions per year ↑ 70% y/y New learner conversion ↑ 50% y/y Spring 2023 recruitment Source: Coursera data as of March 9, 2023. Year-over-year figures are compared to Spring 2022 A Period. coursera Explore What do you want to learn? Overview Admissions Academics Tuition & financing University of Colorado Boulder Master of Science in Data Science University of Colorado Boulder Start earning your master's in high-growth data science No matter your academic background, the Master of Data Science (MS-DS) is an ideal choice if you're interested in a career in data science. Program admission is based on your performance in your first three courses. Careers You'll learn theory, methods, tools, and programming languages-skills that qualify you for a variety of data scientist jobs, which are expected to increase by 36% between 2021 and 2031, according to the U.S. Bureau of Labor Statistics. This is more than seven times faster than the average growth rate for all jobs. 30 courses (30 credit hours) accredited by the Higher Learning Commission (HLC), which is part of the North Central Association of Colleges and Schools (NCA) The University of Colorado Boulder is a Tier 1 Research institution and home to a community of scientists, scholars, and educators including Nobel Laureates, MacArthur Genius Grant winners, and National Medal of Science awardees. What's in this degree program? Complete the MS-DS program in as little as 18 months, with about 4-6 hours hours of study per credit hour per week Join a robust and thriving alumni network and career services to help you succeed after graduation Student experience & A combination of computer science or statistics courses, core courses, vital skills courses, and electives Weekly live online lectures and office hours with instructors and staff coursera Online Degrees Find your New Career Get started today Start your first course or request more information Enroll Now Request Info Fully accredited online program Graduate from the University of Colorado Boulder $15,750 USD total tuition. Flexible payment options with no hidden costs or fo Finish in 24 months Complete 30 courses (30 credit hours) full or part-t 100% online learning Lecture videos, hands-on projects, and connection. instructors and peers Admissions Information. Enrollment for the Spring 2 2023 session is now open! Contact the CU Boulder MS-DS team at [email protected] if you have any questim 2023 INVESTOR DAY Important Dates • February 27: Spring 2 Enrollment opens • March 10: Spring 1 Classes end March 13 Spring 2 Classes start • April 21: Spring 2 Enrollment coses . May 5: Spring 2 Classes end 106#107Ramping degree programs in international markets + 4 degrees 2020 + 8 degrees 2021 + 14 degrees 2022 United States I ILLINOIS UNT C University of Colorado Boulder UNT EST. 1890 (0) NIVERSA Europe UNIVERSITY OF LONDON UNIVERSITY OF LONDON Source: Coursera data as of March 9, 2023. Year corresponds to public announcement of degree program. UNIVERSITY OF LONDON Asia-Pacific Ex OF ANDALA mt-b Latin America de los Andes FIA Tecnológico de Monterrey UP Universidad de Palermo coursera 2023 INVESTOR DAY 107#108Initial performance indicators show strong receptivity Case Study CLAASTAUSE OF THES ICT OUR ● & SCENCE PR Bachelor of Science in Computer Science Birla Institute of Technology & Science, Pilani Launched in fall 2022 • Tuition priced at $4,000 - $6,000 USD • No application fee or background requirements • Flexible schedule allows up to 6 years Milestones to convert credits to credential Record first cohort Recruited 300 students in 9 weeks Source: Coursera data as of March 9, 2023. coursera Explore What do you want to leam? Online Degrees > Computer Science Bachelor of Science in Computer Science> Overview BITS Pilani Overview Bachelor of Science in Computer Science Birla Institute of Technology & Science, Pilani Share Admissions > Bachelor's degree Offered by Birla institute of Technology and Science, Applications are now open for July 2023 cohort | Click here to start your application Academics Tution & Financing INR 3.1 Lakh/USD 4,000 to USD 6,000 total cost Varies as per geographic location. Learn about tuition Student Experience 3-6 years 30 courses, 2 projects, 25 hours per week. Careers coursera Applications for July 2023 cohort are now of Upcoming application deadline: 3 April, 2023 Click on Apply Now to start your application or 'Request info to know more about the programme. JPM!!!!! About the University By pressing "Apply" you consent to your name and email address be added to the third-party system we will use for your application. 100% online Hands-on learning from anywhere. Online classes. No offine examinations. Prepare for a rewarding career in tech with a Computer Science degree from one of the world's leading engineering institutions. BITS Pilani is the alma mater to successful founders, entrepreneurs, and Fortune 500 leaders. Apply now Learn job-relevant computer science skills from a highly regarded university Computer science programmes from BITS Pilani are highly regarded across the industry. Faculty at BITS Pilani consistently engages with multiple corporate partners to design an industry ready curriculum, and as you advance through the programme, you'll develop job-ready skills through working on multiple industry projects. Request more info Online Dern Taught in English Engage in group discussions with faculty and classmates. This programme is offered twice a yea July and January. Applications for Jul cohort are now open. Click here to download brochure The next deadline to apply is 3 April: 2023 INVESTOR DAY Benefits of applying earlier: • Adequate time submit all applicatio documents • Get an early decision from the 108#109Focused strategy to accelerate Degrees growth Degrees segment revenue $ millions Source: Coursera data as of March 9, 2023. $15.1 +104% y/y 2019 $29.8 +97% y/y 2020 $48.7 +63% y/y 2021 $46.9 (4)% y/y 2022 ~10% y/y 2023E 25%+ y/y 2024E coursera 2023 INVESTOR DAY 109#110Key Drivers of Degrees Growth Source: Coursera data as of March 9, 2023. B & Scale existing programs Mine registered learner base. SEO • Student retention and persistence Source new programs for working adults Affordable Job relevant. Industry content. Start anytime International expansion India Europe Latin America coursera Create pathways from open content Credit recommendations. Seamless admissions. For-credit discovery 2023 INVESTOR DAY 110#111Financial Overview Ken Hahn Chief Financial Officer coursera 2023 INVESTOR DAY 111#112Key Financial Highlights Source: Coursera data as of March 9, 2023. Q coursera Growth Future growth expected to be driven by durable Consumer demand and significant opportunities in our Enterprise and Degrees segments Low acquisition costs Freemium model provides ~75% organic traffic, ~30% of Enterprise leads, and Degree student CAC of <$2,000 Predictability Enterprise and Degrees growth driven by existing multi-year contracts, supplemented with growth in recurring Consumer subscriptions Improving Adjusted EBITDA Margin Delivered on our commitment of annual improvement since IPO 2023 INVESTOR DAY 112#113Differentiated business model coursera 2023 INVESTOR DAY 113#114Large and growing market opportunities Market size by segment opportunity $ billions 2026 2022 $27 $8 Consumer 34% CAGR Demand for digital skills Rise of industry micro-credentials Source: Technavio (Consumer), Arizton (Enterprise), HolonIQ (Degrees). $145 $79 Enterprise & Government 16% CAGR Digital transformation Reskilling & upskilling demand Government-led workforce development Online is only slice of the $2T global higher ed market $137 $68 Degrees 19% CAGR Adoption of accessible, affordable, and job-relevant online degrees International degrees growth coursera 2023 INVESTOR DAY 114#115Revenue driven by multiple growth levers Total Revenue $ millions Consumer Enterprise Degrees $184 +30% y/y 2019 $294 +59% y/y 2020 Source: Coursera data as of March 9, 2023. CAGR assumes the midpoint of the 2023 revenue guidance is achieved. 34% CAGR $415 +41% y/y 2021 $524 +26% y/y 2022 $595 - $605 +14-16% y/y 2023E coursera 2023 INVESTOR DAY 115#116Complementary segments drive our ecosystem expansion Segment revenue in $ millions $193 2020 IPO 77 m Consumer $296 +24% CAGR 2022 Today Registered Learners 118 m +24% CAGR Source: Coursera data as of March 9, 2023. 10% + 2023 Outlook $71 2020 IPO 387 Enterprise +60% CAGR 2022 Today Paid Enterprise Customers 1,149 +72% CAGR 20-25% 2023 Outlook $30 2020 IPO 11,900 Degrees $47 +25% CAGR 2022 Today Degrees Students 18,103 +23% CAGR coursera ~10% 2023 Outlook 2023 INVESTOR DAY 116#117Increased predictability as our mix of revenue evolves Revenue by Segment % of total revenue Degrees Enterprise Consumer Subscription¹ Consumer One-time Payments 10% 24% 55% 11% 2020 12% 29% 53% 2021 6% 1. Includes payments related to Coursera Plus monthly and annual options, as well as certificates, specializations, and other content purchased on a subscription basis. Source: Coursera data as of December 31, 2022. 9% 35% 53% 2022 3% coursera 2023 INVESTOR DAY 117#118Diverse exposure to global markets Revenue by region 2022, $ millions $276m, +31% y/y United States $48m, +29% y/y Rest of World Source: Coursera data as of December 31, 2022. Revenue by region based on customer billing address. $131m, +16% y/y Europe, Middle East, Africa $69m, +26% y/y Asia Pacific coursera 2023 INVESTOR DAY 118#119Demonstrated leverage while investing in our long-term strategy Adjusted EBITDA Margin Percentage of annual revenue Source: Coursera data as of March 9, 2023. 2019 (14.5)% +40 bps 2020 (13.6)% +110 bps 2021 (8.5)% +510 bps 2022 (7.1)% +140 bps Expected to deliver ↑ 9.5 points of Adjusted EBITDA Margin improvement in 4 years 2023E (5.0)% +210 bps coursera 2023 INVESTOR DAY 119#120Financial framework coursera 2023 INVESTOR DAY 120#121Disciplined approach to capital allocation Key Near-term Priorities @ Technology Investments Invest in development of new products, foundational technology, and innovative tools that enhance the learning experience Ecosystem Investments Invest in expanding our content catalogue, educator partners, and global reach to drive organic growth $ coursera Strategic Flexibility Maintain strong balance sheet to ensure strategic flexibility while exploring targeted acquisitions that benefit from our three-sided platform and global reach 2023 INVESTOR DAY 121#122Financial framework drives long-term growth and leverage Non-GAAP metric Revenue growth (GAAP) Gross margin Sales and marketing % of revenue Research and development % of revenue General and administrative % of revenue Adjusted EBITDA Margin 2022 Actual Source: Coursera data as of March 9, 2023. All figures are non-GAAP unless otherwise stated. 26% 64% 38% 22% 15% (7)% 2023 Outlook 14 - 16% 52% I (4-6)% Long-term target 25 - 30% 58 -63% 24 - 26% 13 - 14% 10 - 11% 15 - 20% coursera 2023 INVESTOR DAY 122#123Clear path to positive Adjusted EBITDA Margin in 2024 2023 Outlook (5)% 400-420 bps Industry partner contract change¹ 25-50 bps Mix shift 50-100 bps G&A efficiency 75-125 bps R&D efficiency EBITDA Positive 2024 Outlook 300-500 bps Mix shift 1. Expense of $25M in 2023 related to our industry partner contract change, which will be similar in nature to our historic program spend. Source: Coursera estimates as of March 9, 2023. 300-400 bps New products 150-250 bps S&M efficiency 250-350 bps R&D efficiency 150-200 bps G&A efficiency coursera 15-20% Long-term target 2023 INVESTOR DAY 123#124Track Record of Growing with Leverage Source: Coursera data as of March 9, 2023. $184 +30% y/y 2019 $294 +59% y/y 2020 || (14.5)% +40 bps (13.6)% +110 bps $415 +41% y/y 2021 (8.5)% +510 bps $524 +26% y/y 2022 (7.1)% +140 bps $595 - $605 +14-16% y/y 2023E (5.0)% +210 bps 2024E EBITDA Positive Total Revenue $ millions coursera Adjusted EBITDA Margin Percentage of annual revenue 2023 INVESTOR DAY 124#125Delivering on our mission and building a valuable business Source: Coursera data as of March 9, 2023. 1 Large and growing TAM of $155B in 2022 doubling to $309B by 2026 2 Global brand reaching over 100 million learners and 1,100 institutions 3 World-class content & credentials with pathways to degrees and jobs 4 Scalable platform model built around a differentiated data and technology 5 Diversified revenue growth with attractive unit economics coursera 2023 INVESTOR DAY 125#126coursera 2023 INVESTOR DAY#127Appendix coursera 2023 INVESTOR DAY 127#128Key Business Metrics Definitions coursera Registered Learners We count the total number of registered learners at the end of each period. For purposes of determining our registered learner count, we treat each customer account that registers with a unique email as a registered learner and adjust for any spam, test accounts, and cancellations. Our registered learner count is not intended as a measure of active engagement. New registered learners are individuals that register in a particular period. Paid Enterprise Customers We count the total number of Paid Enterprise Customers at the end of each period. For purposes of determining our customer count, we treat each customer account that has a corresponding contract as a unique customer, and a single organization with multiple divisions, segments, or subsidiaries may be counted as multiple customers. We define a "Paid Enterprise Customer" as a customer who purchases Coursera via our direct sales force. For purposes of determining our Paid Enterprise Customer count, we exclude our Enterprise customers who do not purchase Coursera via our direct sales force, which include organizations engaging on our platform through our Coursera for Teams offering or through our channel partners. Net Retention Rate (NRR) for Paid Enterprise Customers We calculate annual recurring revenue ("ARR") by annualizing each customer's monthly recurring revenue ("MRR") for the most recent month at period end. We calculate "Net Retention Rate" as of a period end by starting with the ARR from all Paid Enterprise Customers as of the 12 months prior to such period end, or Prior Period ARR. We then calculate the ARR from these same Paid Enterprise Customers as of the current period end ("Current Period ARR"). Current Period ARR includes expansion within Paid Enterprise Customers and is net of contraction or attrition over the trailing 12 months, but excludes revenue from new Paid Customers in the current period. We then divide the total Current Period ARR by the total Prior Period ARR to arrive at our Net Retention Rate. Number of Degrees Students We count the total number of Degrees students for each period. For purposes of determining our Degrees student count, we include all the students that are matriculated in a degree program and who are enrolled in one or more courses in such degree program during the period. If a degree term spans across multiple quarters, said student is counted as active in all quarters of the degree term. For purposes of determining our Degrees student count, we do not include students who are matriculated in the degree but are not enrolled in a course in that period. 2023 INVESTOR DAY 128#129Non-GAAP Financial Measures Definitions Non-GAAP Gross Margin We define non-GAAP gross margin as GAAP gross profit excluding the impact of stock-based compensation, restructuring charges, and payroll tax expense related to stock-based activities divided by revenue. We believe the presentation of this adjusted operating measure provides useful supplemental information to investors and facilitates the analysis and comparison of our operating results across reporting periods. coursera Adjusted EBITDA and Adjusted EBITDA Margin We define Adjusted EBITDA as our GAAP net loss excluding: (1) depreciation and amortization; (2) interest income; (3) other (income) expense, net; (4) stock-based compensation expense; (5) restructuring charges; (6) income tax expense; and (7) payroll tax expense related to stock-based activities. We define Adjusted EBITDA margin as Adjusted EBITDA divided by revenue. A reconciliation of our non-GAAP guidance measures (non-GAAP gross margin, Adjusted EBITDA, and Adjusted EBITDA margin) to the corresponding GAAP guidance measures is not available on a forward-looking basis without unreasonable effort due to the uncertainty regarding, and the potential variability of, expenses that may be incurred in the future. Stock-based compensation expense-related charges, including employer payroll tax-related items on employee stock transactions, are impacted by the timing of employee stock transactions, the future fair market value of our common stock, and our future hiring and retention needs, all of which are difficult to predict and subject to constant change. 2023 INVESTOR DAY 129#130GAAP to Non-GAAP Reconciliation Gross Profit, Gross Margin, and Operating Expense Gross profit Stock-based compensation expense Payroll tax expense related to stock-based activities Non-GAAP gross profit Gross margin Non-GAAP gross margin Operating expense - Research and development Stock-based compensation expense Payroll tax expense related to stock-based activities Non-GAAP operating expense - Research and development Operating expense - Sales and marketing Stock-based compensation expense Payroll tax expense related to stock-based activities Non-GAAP operating expense - Sales and marketing Operating expense - General and administrative Stock-based compensation expense Payroll tax expense related to stock-based activities Non-GAAP operating expense - General and administrative Note: $ in thousands. Numbers are rounded for presentation purposes. Year Ended December 31, $ $ $ $ $ $ $ $ 2022 331,479 3,089 28 334,596 63% 64% 165,134 (48,779) (577) 115,778 227,676 (30,092) (237) 197,347 105,900 (28,703) (278) 76,919 coursera 2023 INVESTOR DAY 130#131GAAP to Non-GAAP Reconciliation Adjusted EBITDA Margin Net loss Depreciation and amortization Interest income Other (income) expense, net Stock-based compensation expense Restructuring charges Income tax expense Payroll tax expense related to stock-based activities Adjusted EBITDA Net loss margin Adjusted EBITDA Margin $ $ Note: $ in thousands, except percentages. Numbers are rounded for presentation purposes. 2022 2021 (175,357) $ (145,215) $ 18,503 14,757 (9,144) (320) 2,401 346 [I 110,663 91,183 10,149 4,720 2,126 1,120 1,643 (36,945) $ (35,480) $ (35)% (9)% Year Ended December 31, (33)% (7)% 2020 (66,815) 9,585 (1,163) (120) 16,807 - 1,515 258 $ (39,933) $ (23)% (14)% 2019 coursera (46,719) 5,282 (2,657) 264 16,317 718 130 (26,665) (25)% (15)% 2023 INVESTOR DAY 131