Wix Results Presentation Deck
Efficient Marketing Based on TROI
One Time Marketing, Ongoing Bookings
... After 4 Quarters
0.9x
$81
Q1'21 Cohort
$71
... After 8 Quarters
2.0x
21 Company Overview | February 2022
$57
$115
Q1'20 Cohort
After 12 Quarters
2.8x
$55
$152
Q1'19 Cohort
Note: Data as of December 31, 2021; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from
new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. Numbers are rounded to
the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Bookings do not include bookings from users
coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions.
After 16 Quarters
4.1x
$44
Q1'18 Cohort
$180
Marketing Cost ($ millions)
... After 20 Quarters
5.9x
$32
Q1'17 Cohort
$186
Cohort Bookings ($ millions)
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