Investor Presentaiton

4th Phase RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET Countryside is the most favoured holiday destination across all age groups Top 3 destinations by age group Demographic 18-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61-66 66-70 70+ Rural coastal 23% 37% 37% 55% 45% 48% 53% 61% 68% 63% 64% Countryside 33% 53% 59% 59% 53% 41% 56% 61% 65% 57% 57% Traditional seaside 29% 42% 60% 55% 60% 47% 35% 45% 50% 45% 51% Mountain 23% 42% 32% 33% 25% 20% 17% 20% 24% 11% 15% City or large town 54% 36% 34% 41% 28% 39% 35% 41% 38% 36% 30% Holiday park 42% 42% 45% 47% 50% 40% 28% 17% 22% 15% 10% Large hotel resort 37% 32% 29% 24% 22% 25% 12% 17% 12% 9% 18% Heritage town 12% 34% 30% 41% 29% 33% 34% 45% 58% 46% 51% Harbour town 19% 27% 23% 39% 41% 41% 47% 50% 58% 58% 62% Destination Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2022. Phase 4 data collected: 30th July - 3rd September 2021 (N=1,007). Q17 - When thinking about holidays and short breaks you want to take in 2021 in the British Isles, which of the following destinations do you favour? Base: 18-25 years old (N=133), 26-30 years old (N=87), 31-35 years old (N=86), 36-40 years old (N=79), 41-45 years old (N=86), 46-50 years old (N=92), 51-55 years old (N=87), 56-60 years old (N=75), 61-65 years old (N=68), 66-70 years old (N=69), more than 70 (N=145). ww VIVID Rare: [consulting] Top choice 2nd choice 3rd choice

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