Investor Presentaiton
RARE: GROUP-VIVID / ISLE OF MAN - UK MARKET
Phase 2: South East, West and East Midlands scored higher than other locations
2nd Phase
South East
Index
Nature & Culture
7+ nights
22%
123
Adventurous
7+ nights
13%
138
Walking scores
Walking
7+ nights
19%
115
high in all three
regions
West Midlands
Index
Walking
7+ nights
27%
165
Relax & Food
7+ nights
24%
144
Cycling
7+ nights
16%
149
East Midlands
Index
Nature & Culture
7+ nights
24%
133
Walking
7+ nights
23%
141
Golf
7+ nights
16%
216
Of all the regions
analysed South East,
West Midlands and
East Midlands show
higher indexes across
all the categories. The
tables show the three
highest indexes per
region.
In all three these
regions (and almost
all the others) 7+
nights stays score
higher than shorter
breaks.
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Data Collected 9th - 17th September 2020 (N=1,021).
Q14 - When thinking about holidays and short breaks in the British Isles you want to take in 2021, what kind of holiday experience are you seeking when
taking... Base: full sample (N=1,021). * Index vs. total population. Green / Red numbers represent scores that are higher / lower than the rest of the
sample (95% level, 2-tailed) 99 and below in red, 100 in grey, 100+ in green.
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