Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Phase 2: South East, London and West Midlands index higher than other locations
South East
Index
Lack of outdoor activities
32%
139
Lack of 'package deals' via a travel agent/online agent
29%
138
In common with
London
Lack of offering for families
29%
138
Poor past experience
25%
156
London
Index
Reading negative online reviews
34%
131
Lack of 'package deals' via a travel agent/online agent
28%
133
In common with
South East
Poor past experience
23%
144
Familiarity
20%
133
West Midlands
Availability of accommodation
Variety of accommodation options
Familiarity
Index
47%
124
40%
154
21%
140
Of all the regions
analysed South East,
London and West
Midlands show higher
indexes across all the
categories. The tables
show the three
highest indexes per
region.
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Data Collected 9th - 17th September 2020 (N=1,021).
Q25- When thinking about 2021 holidays and short breaks would prevent you from booking a trip to the Isle of Man?
Base: full sample (N=1,021). * Index vs. total population. Green / Red numbers represent scores that are higher / lower than the rest of the sample (95%
level, 2-tailed) 99 and below in red, 100 in grey, 100+ in green.
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VIVID Rare: [consulting]View entire presentation