Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Decrease in those who have heard of Isle of Man but never visited
Which of the following short break and holiday destinations in the British Isles, if
any, are you aware of? - Isle of Man
UK adults 18+ who plan to go on holiday in the British isles in 2021/2022
78%
74%
13% 14%
8% 7%
1%
2%
1%
3%
I have heard of but
never visited
I have heard of and
visited over 5 years
ago
I have heard of and
visited in the last 5
years
I have not heard of
Not sure
Phase 2
Phase 4
The proportion of those who have
heard of the Isle of Man but never
visited it shrank between phase 2
and phase 4, from 78% to 74%-
meanwhile there was growth in
those who weren't sure and who
had never heard of it (albeit a tiny
minority for both).
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021/2022. Phase 2 data collected 9th - 17th September 2020
(N=1,021).
Phase 2: Q6 - Which of the following short break and holiday destinations in the British Isles, if any, are you aware of?
Base: full sample (N=1,021). Phase 4: full sample (N=1,007). Data collected: 30th July - 3rd September 2021. Q8.
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VIVID Rare: [consulting]View entire presentation