Investor Presentaiton

RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET People with higher income still choose rural destinations Phase 2: When thinking about holidays and short breaks you want to take in 2021 in the British Isles, which of the following destinations do you favour? UK adults 18+ who plan to go on holiday in the British isles in 2021 Phase 4: When thinking about holidays and short breaks you want to take in 2022 in the British Isles, which of the following destinations do you favour? UK adults 18+ who plan to go on holiday in the British isles in 2021 54% 47% 49% 46% 64% 61% 58% 53% 59% 55% 55% 52% 42% 38% 35% 32% 38% 38%37% 33% 35% 35% 33% 28% 28% 31% 29% 27%25% 23% 27% 20% 15% 5% 12% However, there was an increase of 25% in wealthiest population towards visiting cities or large towns. 58% 55% 58% 52% 58% 51%52% 48% 51% 46%44% 48% 47% 46% 43% 39% 41% 41%. 38% 37% 38% °38% 35% 33% 33% 31% 33% 32% 30% 23% 24% 20% 21% 20% 23% 17% Traditional seaside Countryside Rural coastal Harbour town City or large town Heritage town Holiday park Mountain Large hotel resort Countryside Rural coastal Traditional Harbour seaside town City or large town Heritage town Holiday park Mountain Large hotel resort Under £25,000 £25,001 - £55,000 £55,001 - £75,000 £75,001 and more Under £25,000 £25,001 £55,000 £55,001 - £75,000 £75,001 and more Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021/2022. Phase 2 data collected 9th - 17th September 2020 (N=1,021). Phase 2: Q9 - When thinking about holidays and short breaks you want to take in 2021 in the British Isles, which of the following destinations do you favour? Base: Under £25,000 (N=349), £25,001-£55,000 (N=499), £55,001-£75,000 (N=103), £75,001 and more (N=70). Phase 4: Under £25,000 (N=353), £25,001-£55,000 (N=405), £55,001-£75,000 (N=126), £75,001 and more (N=123). Data collected: 30th July - 3rd September 2021 (N=1,007). Q17. ww VIVID Rare: [consulting]

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