Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Consideration of the Isle of Man among millennials has dropped
Which of the following short break and holiday destinations on the British Isles, would
you consider visiting in the future? - Isle of Man
UK adults 18+ who plan to go on holiday in the British isles in 2021 - Top 2 boxes
60%
57%
50%
51%
50%
41%
39%
38%
33%
33%
28%
28%
45%
Consideration of the Isle of Man for holidays is still
highest among millennials, however consideration
among this group fell sharply in phase 4 compared
with phase 2.
Most age groups saw a dip in consideration, however
consideration among the 56-65 age group has
increased slightly.
39%
2830%
28%
23°25%
25%24%
18%
18-25
26-30
31-35
36-40
41-45
46-50
51-55
56-60
61-65
66-70
70+
Phase 2
Phase 4
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020 (N=1,021).
Q7 - Which of the following short break and holiday destinations on the British Isles, would you consider visiting in the future? 'Very/Somewhat likely'
Base: those aware of the Isle of Man. 18-25 years old (N=130), 26-30 years old (N=87), 31-35 years old (N=83), 36-40 years old (N=79), 41-45 years old
(N=87), 46-50 years old (N=93), 51-55 years old (N=88) 56-60 years old (N=76), 61-65 years old (N=69), 66-70 years old (N=69), more than 70 (N=145).
Phase 4: full sample (N=1,007). Data collected: 30th July - 3rd September 2021. Q10.
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