Investor Presentaiton
ACTION ON PUBLIC TRANSPORTATION IN SOUTH KOREA
During the month of July 2021, the ABPA & ApexBrasil partnership promoted
an important campaign on the sector's image in South Korea, highlighting the
qualities of Brazilian poultry and pork meat. According to information from
the Brazilian Embassy in Seoul, this was the most prominent campaign on
image ever held to promote Brazilian products in the South Korean market.
Altogether, there were 362 screens spread across the 17 busiest subway
stations and bus terminals in the South Korean capital (Seoul) - as in
the case of the famous Gangnam Station – a neighborhood known for
the viral clip Gangnam Style, by Psy. In addition to visual communication,
the campaign strategy also included promotional posts on Facebook and
Instagram aimed at the population of Seoul.
In addition to ABPA and ApexBrasil, the Ministry of Agriculture, Livestock
and Supply (MAPA) and the Brazilian Embassy in Seoul were partners in this
endeavor.
Brazilian P
111
AOPA
ADVERTISING CAMPAIGN IN SOUTH KOREA
362
screens
17
subway
stations and
bus terminals
POSTS
on social
networks
fo
Brazilian F
Brazilian Chicken
오늘도 좋은 하지
BWT
Brazilian Association of Animal Protein - ABPA
37
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