Investor Presentaiton

SECTORAL CAMPAIGNS Incentives for consumption and for the preservation of the health status are some of the topics addressed by the ABPA Sectoral Campaigns, which reach out to stakeholders in Brazil and in several countries around the world. See below a summary of the campaigns carried out: CONSUMPTION CAMPAIGNS SABOR TODO DIA (FLAVOR EVERY DAY) In 2021, ABPA launched "Sabor Todo Dia", a campaign aimed at gastronomy fans and those eager to try out new recipes. The campaign combines deep knowledge of the gastronomic culture and innovation, enabling the audience to enjoy recipes of special dishes made with chicken, pork, and eggs — versatile and healthy proteins. "Sabor Todo Dia" is promoted through advertising on gastronomy sites and social networks, publicizing the official page of the campaign. The campaign e-book is available on the webpage, and there are several recipes, with varied cuts and presentations - including two "bonus" recipes which stood out as potential star recipes for the menu of the 2021 holiday season celebrations. The campaign aims to win over the segment of fans of gastronomy sites and fan pages, especially those looking for new ideas to develop their menu. The free release of the e-book was a gift from ABPA to Brazilian consumers during the holiday season! ABPA book Baixe Grátis Saber Todo Dia SABOR IMAGE Learn more at www.SaborTodoDia.com.br ACTION WITH INFLUENCERS In the days that followed the Poultry Farmer's Day, ABPA launched a far- reaching campaign among Influencers from all over Brazil, focusing on gastronomy and health. The campaign called #Proteína DeQualidade (#Quality Protein), was entirely carried out on Instagram, by means of actions under Stories, showing the preparation of recipes and conversations with the audience, in which the qualities and flavor of Brazilian poultry, pork, and egg protein were highlighted. 12 Brazilian Association of Animal Protein - ABPA

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