Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Phase 2: most booking done via booking websites and online agents
When thinking about booking holiday and short breaks in 2021, which of the following will help you when booking
your chosen holiday/short break?
UK adults 18+ who plan to go on holiday in the British isles in 2021
Booking website
Travel agent online
Holiday destination Website
Travel agent in shop
Destination mobile phone apps
Information from an airline / ferry operator / accommodation provider
E-mail
Review website
Online travel itineraries and information
Foreign Office / Government resources
Online / Digital Advert
Advice / Recommendation from friends and family
Holiday destination social Media
Booking websites were the go-to
source for consumers to booking
their holidays in phase 2, at 51%.
Online travel agents were second
choice, at 38%.
51%
38%
30%
30%
29%
29%
28%
27%
26%
23%
21%
20%
18%
Travel Bloggers / Influencers
Product mentioned in TV news story
17%
17%
A review from a journalist of a destination.
16%
Radio
16%
Other
16%
Outdoor Advertising
15%
National Weekend Newspaper
15%
Advert on Social Media
Specialist Press
14%
14%
Lifestyle Magazine
TV commercials
National Travel Supplement
14%
13%
13%
2nd Phase
Local Press
13%
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021.Phase 2 data collected 9th - 17th September 2020 (N=1,021).
Q12 - When thinking about booking holiday and short breaks in 2021, which of the following will help you when gathering information?
Base: full sample (N=1,021).
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