Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Safety and lack of information became a barrier
2nd Phase
Demographic
18-30
Index
31-45
Index
46-65
Index
66+
Index
Cost of travel
Cost of accommodation
31%
76
50%
122
45%
109
35%
85
26%
75
40%
116
37%
108
33%
95
Borders not being open currently
27%
94
32%
112
28%
101
25%
89
Availability of accommodation
24%
86
34%
124
27%
98
24%
87
Lack of indoor activities
28%
100
31%
111
26%
93
27%
96
Lack of 'package deals' via a travel agent/online agent
18%
77
25%
106
23%
96
30%
125
General safety concerns
20%
88
27%
119
22%
96
22%
97
Quality of accommodation
25%
117
25%
118
17%
81
19%
88
Uncertainty around the impact of Brexit on the Isle of Man
21%
102
26%
123
20%
94
16%
78
Reading negative online reviews
24%
123
21%
107
18%
90
16%
81
Lack of outdoor activities
15%
105
16%
116
15%
109
8%
59
I am defined as a vulnerable person and it is not safe for me to travel to the Isle of Man
12%
96
18%
143
9%
73
12%
93
Variety of accommodation options
16%
134
14%
118
9%
79
8%
71
Travel fears relating to Covid-19 when travelling to Isle of Man
19%
158
15%
124
8%
68
6%
52
Fear of having to go into quarantine on return from the Isle of Man
17%
152
13%
121
7%
62
8%
74
I don't know enough about the Isle of Man
Familiarity
Lack of offering for families
17%
163
10%
93
7%
62
10%
98
14%
160
10%
117
5%
57
7%
78
16%
198
7%
86
5%
57
6%
75
Worries about getting to activities and attractions when on Island (have to hire or take a car)
18%
218
9%
105
5%
61
2%
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