Investor Presentaiton

Destination RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET ..By phase 4 they are still likeliest to visit, although their consideration rates have dropped 4th Phase Demographic 18-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61-66 66-70 70+ ISLE OF MAN 28% 41% 38% 28% 33% 33% 18% 25% 30% 28% 24% LAKE DISTRICT 63% 57% 59% 68% 60% 56% 62% 59% 69% 60% 48% SCOTLAND 61% 67% 59% 64% 59% 70% 56% 62% 66% 74% 63% IRELAND 44% 59% 54% 52% 38% 56% 41% 37% 38% 42% 38% CORNWALL 62% 64% 54% 59% 62% 63% 53% 65% 63% 57% 54% DEVON 41% 66% 51% 60% 55% 56% 51% 69% 64% 58% 60% WALES 60% 65% 57% 74% 54% 54% 53% 57% 64% 63% 60% YORKSHIRE 45% 54% 43% 51% 53% 50% 46% 50% 61% 56% 62% ISLE OF WIGHT 42% 47% 42% 35% 39% 43% 33% 29% 33% 38% 33% CHANNEL ISLANDS 30% 29% 27% 28% 26% 31% 23% 23% 30% 38% 29% Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2022. Phase 2 data collected: 30th July - 3rd September 2021 (N=1007). Q10 - Which of the following short break and holiday destinations on the British Isles, would you consider visiting in the future? Base: 18-25 years old (N=133), 26-30 years old (N=87), 31-35 years old (N=86), 36-40 years old (N=79), 41-45 years old (N=86), 46-50 years old (N=92), 51-55 years old (N=87), 56-60 years old (N=75), 61-65 years old (N=68), 66-70 years old (N=69), more than 70 (N=145). ww VIVID Rare: [consulting]

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