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Investor Presentaiton

RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET Most people gather info through advertising on TV and online When thinking about booking holiday and short breaks in 2022, which of the following will help you when gathering information? UK adults 18+ who plan to go on holiday in the British isles in 2022 TV commercials Product mentioned in TV news story Online Digital Advert Advice / Recommendation from friends and family Local Press Specialist Press Advert on Social Media National Weekend Newspaper A review from a journalist of a destination Review website Lifestyle Magazine Holiday destination Website Holiday destination social Media Radio Outdoor Advertising National Travel Supplement Travel Bloggers / Influencers Online travel itineraries and information Foreign Office / Government resources Destination mobile phone apps E-mail Other Travel agent in shop Information from an airline / ferry operator / accommodation provider Travel agent online Booking website 54% 54% 53% 53% 53% 52% 52% 52% 52% 52% 51% 51% 51% 51% 50% 50% 49% 49% 49% 49% 48% 47% 45% 44% 42% 41% Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021/2022. Phase 4 data collected: 30th July - 3rd September 2021 (N=1,007). Q20 - When thinking about booking holiday and short breaks in 2021, which of the following will help you when gathering information? Base: full sample (N=1,007). ww 4th Phase VIVID Rare: [consulting]
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