Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Most people gather info through advertising on TV and online
When thinking about booking holiday and short breaks in 2022, which of the following will help you when gathering
information?
UK adults 18+ who plan to go on holiday in the British isles in 2022
TV commercials
Product mentioned in TV news story
Online Digital Advert
Advice / Recommendation from friends and family
Local Press
Specialist Press
Advert on Social Media
National Weekend Newspaper
A review from a journalist of a destination
Review website
Lifestyle Magazine
Holiday destination Website
Holiday destination social Media
Radio
Outdoor Advertising
National Travel Supplement
Travel Bloggers / Influencers
Online travel itineraries and information
Foreign Office / Government resources
Destination mobile phone apps
E-mail
Other
Travel agent in shop
Information from an airline / ferry operator / accommodation provider
Travel agent online
Booking website
54%
54%
53%
53%
53%
52%
52%
52%
52%
52%
51%
51%
51%
51%
50%
50%
49%
49%
49%
49%
48%
47%
45%
44%
42%
41%
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021/2022. Phase 4 data collected: 30th July - 3rd September 2021
(N=1,007). Q20 - When thinking about booking holiday and short breaks in 2021, which of the following will help you when gathering information?
Base: full sample (N=1,007).
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4th Phase
VIVID Rare: [consulting]View entire presentation