Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
In Phase 4, highest index scores relate to safety
East Midlands
Index
I am defined as a vulnerable person and it is not safe for me to travel
Cost of travel
9%
138
54%
127
Variety of accommodation options
14%
121
East of England
Index
I am defined as a vulnerable person and it is not safe for me to travel
13%
187
Quality of accommodation
32%
151
General safety concerns
18%
142
Scotland
Index
Uncertainty around the impact of Brexit
11%
154
Borders not being open
34%
120
Lack of information about the Isle of Man
23%
111
Highest index scores (most
important obstacles) are
safety-related concerns in East
Midlands and East of England.
In Scotland, geopolitical factors
such as Brexit score higher.
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 4 data collected: 30th July - 3rd September 2021.
Q36- When thinking about 2021 holidays and short breaks what would prevent you from booking a trip to the Isle of Man?
Base: East Midlands (N=66), East of England (N=83), Scotland (N=79). * Index vs. total population. Green / Red numbers represent scores that are higher
/ lower than the rest of the sample (95% level, 2-tailed) 99 and below in red, 100 in grey, 100+ in green.
ww
VIVID Rare: [consulting]View entire presentation