Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Those with higher income tend to book less in advance
Bookings 4 to 6 months and 6+ months in advance of holidays became more popular across all the
income ranges, with no significant difference between smallest and largest household incomes.
Phase 2: When thinking about holidays and short breaks you want to take in
2021, how far in advance will you... - Book travel?
UK adults 18+ who plan to go on holiday in the British isles in 2021
Phase 4: When thinking about holidays and short breaks you want to take in
2022, how far in advance will you... - Book travel?
UK adults 18+ who plan to go on holiday in the British isles in 2022
20%
21%
25%
36%
44%
44%
43%
32%
16%
18%
21%
17%
10%
Under £25,000
10%
£25,001 - £55,000
7%
£55,001 £75,000
17%
20%
14%
15%
37%
38%
30%
33%
20%
19%
25%
26%
21%
8%
£75,001 and more
Under £25,000
2 to 4 weeks in advance 1 to 3 months in advance
4 to 6 months in advance 6+ months
22%
£25,001 £55,000
16%
£55,001 £75,000
14%
£75,001 and more
2 to 4 weeks in advance 1 to 3 months in advance
4 to 6 months in advance
6+ months
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021/2022. Phase 2 data collected 9th - 17th September 2020 (N=1,021).
Q11 - When thinking about holidays and short breaks you want to take in 2021, how far in advance will you... Book travel?
ww
Base: full sample. Under £25,000 (N=349), £25,001-£55,000 (N=499), £55,001-£75,000 (N=103), £75,001 and more (N=70). Phase 4 (N=1,007): Under £25,000 VIVID
(N=353), £25,001-£55,000 (N=405), £55,001-£75,000 (N=126), £75,001 and more (N=123) Data collected: 30th July - 3rd September 2021. Q19.
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