Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Phase 4: booking websites remain most popular, followed by online agents
When thinking about booking holiday and short breaks in 2022, which of the following will help you when
booking your chosen holiday/short break?
UK adults 18+ who plan to go on holiday in the British isles in 2022
Booking website
Travel agent online
Travel agent in shop
Holiday destination Website
Information from an airline / ferry operator / accommodation provider
E-mail
Review website
Destination mobile phone apps
Advice/Recommendation from friends and family
Other
Online travel itineraries and information
Foreign Office / Government resources
Holiday destination social Media
Booking websites remained the
key source for consumers to book
their holidays in phase 4, at 48%.
Online travel agents were second
choice, at 38%.
48%
38%
35%
33%
32%
32%
30%
29%
29%
29%
28%
27%
25%
25%
24%
22%
22%
National Travel Supplement
22%
Radio
20%
Advert on Social Media
20%
Specialist Press
20%
20%
19%
19%
19%
Travel Bloggers / Influencers
Online / Digital Advert
Outdoor Advertising
Lifestyle Magazine
Local Press
A review from a journalist of a destination.
National Weekend Newspaper
TV commercials
Product mentioned in TV news story
15%
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021/2022. Phase 4 data collected: 30th July - 3rd September
2021 (N=1,007). Q20 - When thinking about booking holiday and short breaks in 2021, which of the following will help you when booking your chosen
holiday/short break? Phase 4: full sample (N=1,007).
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4th Phase
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