Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
People taking longer holidays prefer hotels
People prefer to go glamping, camping and stay in hostels for weekend
short breaks. Whereas on longer holidays lasting 8+ nights, they prefer to
stay in hotels and serviced apartments.
Phase 2: When thinking about holidays and short breaks in the British Isles you want to take in 2021, what type of
accommodation would you consider using for...
Phase 4: When thinking about holidays and short breaks in the British Isles you want to take in
2022, what type of accommodation would you consider using for...
UK adults 18+ who plan to go on holiday in the British Isles in 2021
UK adults 18+ who plan to go on holiday in the British Isles in 2022
5%
6%
5%
5%
10%
11%
9%
13%
23%
9%
11%
16%
19%
21%
16%
7%
18%
6%
7%
13%
19%
11%
13%
16%
12%
14%
21%
20%
22%
18%
21%
15%
20%
35%
27%
23%
19%
22%
29%
36%
34%
45%
37%
42%
43%
32%
44%
43%
42%
41%
42%
39%
28%
41%
43%
38%
37%
41%
61%
69%
65%
60%
50%
58%
57%
56%
55%
46%
46%
45%
45%
46%
45%
59%
60%
59%
46%
53%
51%
54%
53%
52%
38%
42%
42%
44%
43%
42%
Inn (pub with
rooms)
B&B
Hostel
Guesthouse
Hotel
Glamping (e.g.. Camping
yurt; wigwam;
shepherd's hut;
Stay with
friends and or Apartment
family
Serviced.
Self-catering
Motorhome
Inn (pub with
rooms)
B&B
Hostel
Guesthouse
Hotel
Glamping (e. Camping
g., yurt;
wigwam;
Stay with
friends and
or family
Serviced
Apartment
Self-catering Motorhome
etc)
8+ night holiday 7 night holiday Midweek short break/holiday - typically 3-5 nights Weekend short break/holiday - typically 2-4 nights
shepherd's
hut; etc)
8+ night holiday 7 night holiday Midweek short break / holiday typically 3-5 nights Weekend short break / holiday- typically 2-4 nights
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020
(N=1,021). Q16 - When thinking about holidays and short breaks in the British Isles you want to take in 2021, what type of accommodation would
you consider using for... Base: full sample (N=1,021). Base: full sample (N=1,021). Phase 4: full sample (N=1,007). Q25.
ww
VIVID Rare: [consulting]View entire presentation