Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Couples prefer city breaks
Couples prefer to visit cities and to break away from their normal routine.
They also enjoy relaxation and wellness holidays, beautiful landscapes
and good food and drink. They are less interested in golfing and adventure
holidays.
Phase 2: When thinking about holidays & short breaks in the British Isles you want to take in 2021, what kind of holiday
experience are you seeking when going...
UK adults 18+ who plan to go on holiday in the British Isles in 2021
Phase 4: When thinking about holidays & short breaks in the British Isles you want to take in 2022, what kind of holiday
experience are you seeking when going...
UK adults 18+ who plan to go on holiday in the British Isles in 2022
17%
21%
14%
20%
17%
18%
17%
31%
17%
18%
19%
15%
24%
13%
14%
8%
13%
11%
11%
9%
10%
27%
9%
12%
15%
14%
19%
17%
7%
11%
15%
14%
10%
11%
10%
6%
12%
9%
14%
10%
12%
8%
10%
12%
14%
14%
14%
14%
16%
11%
20%
11%
12%
8%
22%
28%
28%
30%
32%
22%
14%
27%
27%
36%
33%
37%
24%
28%
29%
10%
36%
24%
30%
30%
31%
10%
35%
36%
32%
35%
32%
26%
20%
23%
59%
63%
60%
14%
13%
59%
59%
56%
56%
47%
50%
50%
51%
44%
45%
43%
21%
21%
19%
18%
17%
17%
14%
15%
16%
15%
14%
14%
City Break Food & Drink Relaxation & Getting away
Wellness
54%
36%
50%
26%
16%
14%
50%
52%
51%
47%
45%
43%
42%
36%
37%
30%
36%
23%
22%
21%
22%
18%
18%
18%
17%
16%
16%
23%
City Break
Food & Drink Relaxation &
for a break
Beauty &
Landscapes
Walking
Heritage and Coastal
culture
Break
Attending
Events
Wildlife
Cycling
from the
Other type of Adventurous Adventurous
activity. - LAND WATER
BASED BASED
Golf
Wellness
Getting away
for a break
from the
routine
Beauty &
Landscapes.
Walking
Heritage and
culture
Attending
Events
Wildlife
Cycling
Other type of Adventurous
activity
Golf
routine
On holiday in a group of friends On holiday as a multigenerational family unit with children and grandparents
On holiday as a family unit with children
On holiday as a couple
On holiday on my own
On holiday in a group of friends On holiday as a multigenerational family unit with children and grandparents On holiday as a family unit with children On holiday as a couple
On holiday on my own
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020 (N=1,021).
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Q14-When thinking about holidays & short breaks in the British Isles you want to take in 2021, what kind of holiday experience are you seeking when going... VIVID
Base: full sample (N=1,021). Phase 4: full sample (N=1,007). Q24.
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