Investor Presentaiton
INTERNATIONAL
SECTORAL CAMPAIGNS
See the campaigns promoted by sectoral projects in 2021:
TOKYO OLYMPIC GAMES
The quality of the Brazilian animal proteins
stood out in Shibuya, a neighborhood in Tokyo,
during the Olympic Games. ABPA, in partnership
with ApexBrasil, spearheaded a campaign
focused on the image of sector, which featured
a 10-meter-tall projection screen, located
at Shibuya MODI Mall, one of the busiest
commercial hubs in the neighborhood - which is
their main commercial and financial district.
TM
TOKYO 2020
The campaign highlighted attributes such as the quality and flavor of chicken,
pork, and eggs made in Brazil, with the projection of an animation that
highlighted the colors, flavor, and warmth of a freshly prepared dish, and made
the audience's mouth water because of the steam coming off the hot dish in
the video. The campaign's message also reinforced the nearly four-decade
relationship between the Brazilian poultry industry and the Japanese market –
one of the longest-lasting stories in Brazil's agribusiness. The campaign lasted 15
days between July and August 2021.
ブラジル産
チキン/ポータ
BONY
MODI
ブラジル産
チキン/ポーク
36
Brazilian Association of Animal Protein - ABPA
SONY
MODIView entire presentation