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Investor Presentaiton

INTERNATIONAL SECTORAL CAMPAIGNS See the campaigns promoted by sectoral projects in 2021: TOKYO OLYMPIC GAMES The quality of the Brazilian animal proteins stood out in Shibuya, a neighborhood in Tokyo, during the Olympic Games. ABPA, in partnership with ApexBrasil, spearheaded a campaign focused on the image of sector, which featured a 10-meter-tall projection screen, located at Shibuya MODI Mall, one of the busiest commercial hubs in the neighborhood - which is their main commercial and financial district. TM TOKYO 2020 The campaign highlighted attributes such as the quality and flavor of chicken, pork, and eggs made in Brazil, with the projection of an animation that highlighted the colors, flavor, and warmth of a freshly prepared dish, and made the audience's mouth water because of the steam coming off the hot dish in the video. The campaign's message also reinforced the nearly four-decade relationship between the Brazilian poultry industry and the Japanese market – one of the longest-lasting stories in Brazil's agribusiness. The campaign lasted 15 days between July and August 2021. ブラジル産 チキン/ポータ BONY MODI ブラジル産 チキン/ポーク 36 Brazilian Association of Animal Protein - ABPA SONY MODI
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