Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Males score
higher when
doing
activity on
their own
2nd Phase
Total
Male
Index
Female
Index
On my own
16%
22%
139
10%
65
Couple
44%
40%
92
47%
107
Adventurous
Family
22%
21%
97
23%
102
Group
16%
16%
96
17%
104
On my own
16%
18%
114
14%
88
Couple
58%
58%
101
57%
99
Breaks
Family
20%
18%
90
22%
109
Group
12%
10%
82
14%
117
On my own
17%
19%
110
15%
91
Couple
60%
59%
99
60%
101
Relax & Food
Family
16%
16%
98
16%
102
Group
11%
8%
78
13%
121
On my own
15%
19%
128
11%
74
Couple
55%
53%
98
56%
102
Nature & Culture
Family
21%
20%
94
23%
105
Group
10%
8%
83
11%
116
On my own
26%
39%
147
15%
55
Couple
36%
28%
78
43%
121
Golf
Family
16%
16%
98
16%
102
Group
17%
15%
87
19%
112
On my own
18%
22%
121
15%
81
Couple
56%
55%
99
57%
101
Walking
Family
20%
18%
93
21%
107
Group
11%
11%
100
11%
100
On my own
21%
28%
131
15%
70
Source: Rare Consulting. UK Adults 18+ planning to go
on holiday in the British Isles in 2021. Phase 2 data
collected 9th-17th September 2020 (N=1,021).
Q15- When thinking about holidays and short breaks in
the British Isles you want to take in 2021, what kind of
holiday experience are you seeking when going... Base:
full sample Males (N=488), females (N=517). * Index
vs. total population. Green/Red numbers represent
scores that are higher / lower than the rest of the
sample (95% level, 2-tailed) 99 and below in red, 100 in
grey, 100+ in green.
Couple
47%
41%
87
53%
112
Cycling
Family
21%
22%
106
20%
94
Group
12%
11%
89
13%
111
On my own
17%
22%
127
13%
75
Couple
50%
50%
100
50%
100
Attending events
Family
15%
13%
89
17%
110
Group
27%
23%
85
31%
114
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