Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Half of people favour rural coastal, an opportunity for the loM
When thinking about holidays and short breaks you want to take in 2022 in the British Isles, which of the
following destinations do you favour?
UK adults 18+ who plan to go on holiday in the British isles in 2022
Countryside and rural coastal breaks remain the
favourite types, which presents an opportunity for the
Isle of Man. There were increases for city, town,
holiday park and large hotel resort holidays, possibly
as a result of high vaccine uptake making people
more comfortable about being round larger numbers
of people and densely populated areas.
57%
53%
54%
49%
49%
47%
42%
38%
36% 38%
37%
34%
32%
27%
26%
23%
22%
16%
Countryside
Rural coastal Traditional seaside Harbour town City or large town Heritage town
Phase 2 Phase 4
Holiday park
Mountain
Large hotel resort
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020 (N=1,021).
Q9- When thinking about holidays and short breaks you want to take in 2021 in the British Isles, which of the following destinations do you favour?
Base: full sample (N=1,021). Phase 4: full sample (N=1,007). Data collected: 30th July - 3rd September 2021. Q17.
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