Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Gender split is balanced across all destinations
Phase 2: When thinking about holidays and short breaks you want to take in 2021 in
the British Isles, which of the following destinations do you favour?
UK adults 18+ who plan to go on holiday in the British isles in 2021
Phase 4: When thinking about holidays and short breaks you want to take in 2022 in
the British Isles, which of the following destinations do you favour?
UK adults 18+ who plan to go on holiday in the British isles in 2022
56% 59%
54%55%
54%
45%
40%
36%
35% 37%
35%
32%
26%25%
25% 28%
,17%
14%
55%
51%
49%
50%
49%
45%
43%
39%
38%
38%
35%
37%
34%
30%
24%
24%
23%
21%
Countryside Rural coastal Traditional
seaside
Harbour
town
City or large
town
Heritage
Mountain
Holiday park Large hotel
town
resort
Countryside Rural coastal Traditional
seaside
Harbour
town
City or large
town
Heritage
town
Holiday park Mountain
Large hotel
resort
Males Females
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020 (N=1,021).
Q9-When thinking about holidays and short breaks you want to take in 2021 in the British Isles, which of the following destinations do you favour?
Base: full sample. Males (N=498), females (N=523). Phase 4: full sample (N=1,007). Males (N=491), females (N=516).
Data collected: 30th July - 3rd September 2021 (N=1,007). Q17.
Males Females
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