Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
All age groups book holidays between 1 to 3 months in advance
When thinking about holidays and short breaks you want to take in 2021, how
far in advance will you... - Book travel?
UK adults 18+ who plan to go on holiday in the British isles in 2021
When thinking about holidays and short breaks you want to take in 2022, how
far in advance will you... - Book travel?
UK adults 18+ who plan to go on holiday in the British isles in 2022
Bookings in the last 4 weeks prior to holidays decreased significantly in general, but mostly for those 46+.
7%
11%
7%
9%
6%
7%
7%
9%
8%
7%
11%
8%
5%
1%
7%
8%
9%
10%
8%
15%
4%
4%
23%
17%
16%
17%
21%
21%
14%
13%
18%
16%
18%
17%
21%
7%
29%
14%
22%
18%
27%
15%
19%
48%
31%
23%
13%
31%
39%
31%
33%
41%
24%
36%
41%
35%
39%
44%
55%
45%
40%
45%
42%
33%
46%
32%
23%
25%
19%
27%
24%
24%
17%
20%
21%
27%
28%
26%
32%
21%
28%
218
13%
25%
24%
20%
21%
21%
24%
9%
20%
19%
19%
17%
18%
16%
12%
13%
12%
13%
17%
15%
12%
12%
12%
9%
18-25
7%
26-30
8%
10%
10%
18-25
26-30
31-35
36-40
41-45
46-50
51-55
56-60
61-65
66-70
70+
31-35
36-40
5%
41-45
46-50
51-55
56-60
61-65
66-70
70+
Less than 2 weeks in advance 2 to 4 weeks in advance 1 to 3 months in advance
4 to 6 months in advance 6+ months
Less than 2 weeks in advance 2 to 4 weeks in advance 1 to 3 months in advance
4 to 6 months in advance 6+ months
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021/2022. Phase 2 data collected 9th - 17th September 2020
(N=1,021). Q11 - When thinking about holidays and short breaks you want to take in 2021, how far in advance will you... Book travel?
Base: 18-25 years old (N=135), 26-30 years old (N=88), 31-35 years old (N=87), 36-40 years old (N=80), 41-45 years old (N=87), 46-50 years old (N=93), 51-55
years old (N=89), 56-60 years old (N=76), 61-65 years old (N=69), 66-70 years old (N=70), more than 70 (N=147). Phase 4 (N=1,007): 18-25 years old (N=133),
26-30 years old (N=87), 31-35 years old (N=86), 36-40 years old (N=79), 41-45 years old (N=86), 46-50 years old (N=92), 51-55 years old (N=87), 56-60 years
old (N=75), 61-65 years old (N=68), 66-70 years old (N=69), more than 70 (N=145). Data collected: 30th July - 3rd September 2021 (N=1,007). Q19.
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VIVID
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