Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Highlights - Holiday experience
7-NIGHT COASTAL BREAKS FOR FAMILY COULD BE AN OPPORTUNITY FOR THE ISLE OF MAN
Those who go away for 2-4 nights prefer to invest their time on city breaks (60%), attending events (60%) and sporting
holidays which entail golf (58%), cycling (57%) and adventure activities (53%). Whereas, those who go away for longer
periods of time, 7 to 8+ days, seek to break away from their normal routine, go walking, be amongst wildlife and be
surrounded by beautiful landscapes. City breaks are the top destination for couples (54%), groups of friends prefer
attending events (31%), families with children prefer adventurous (36%) and wildlife (35%) escapes, whereas people going on
holiday on their own prefer to engage in relaxation and wellness activities (23%), and golf (23%).
HOTELS ARE PREFERRED FOR LONGER STAYS
Most of those who go on weekend 2-4 night breaks prefer Inns (60%), B&Bs (59%) and hostels (59%). Those who go for
midweek short breaks prefer to stay in hotels (46%), serviced apartments (42%) and self catering (42%). Similarly, those who
go away for longer periods of time, 7 to 8+ days, seek out hotels (60%), serviced apartments (53%) and self catering (63%)
options. Also family units with children and multigenerational families prefer self catering and serviced apartments (19% and
16%, respectively). Couples prefer to stay in Inns (55%), whereas those travelling on their own prefer to stay in hostels (26%)
or with family and friends (25%).
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