Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Multigenerational family holidays score highest
4th Phase
Relax & Food is in
the top three
scores within the
three different
Of all the regions analysed
London, South East of
England and Yorkshire and
The Humber show higher
indexes across all the
categories. The tables
show the three highest
indexes per region.
London
Index
Relax & Food
Multigen. family
21%
191
Attending events Multigen. family
19%
183
Nature & Culture Multigen. family
Highest scores
are on holidays
with all the
family.
22%
162
Yorkshire &
The Humber
Index
Adventurous
Multigen. family
19%
144
Relax & Food
Multigen. family
14%
141
regions.
Nature & Culture
Group
23%
139
South East
Index
Walking
On my own
26%
143
Relax & Food
On my own
31%
138
Attending events Couple
57%
135
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2022. Phase 2 data collected 9th - 17th September 2020 (N=1,007).
Q24-When thinking about holidays and short breaks in the British Isles you want to take in 2022, what kind of holiday experience are you seeking when going...
Base: London (N=132), Yorkshire and The Humber (N=106), South East of England (N=130) * Index vs. total population. Green / Red numbers represent scores
that are higher / lower than the rest of the sample (95% level, 2-tailed) 99 and below in red, 100 in grey, 100+ in green.
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VIVID Rare: [consulting]View entire presentation