Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Taking more time to plan is clear for those aged 36-55
Phase 2: When thinking about holidays and short breaks you want to take in
2021, how far in advance will you... - Review Options / Plan?
UK adults 18+ who plan to go on holiday in the British isles in 2021
Younger and older age groups spend less time planning while middle aged
consumers typically spend 4 to 6 months or more planning.
Phase 4: When thinking about holidays and short breaks you want to take in
2022, how far in advance will you... - Review Options / Plan?
UK adults 18+ who plan to go on holiday in the British isles in 2022
12%
13%
8%
5%
5%
10%
6%
4%
5%
6%
6%
4%
2%
4%
4%
4%
7%
6%
3%
8%
6%
9%
17%
23%
12%
14%
18%
21%
18%
10%
18%
12%
15%
16%
10%
11%
20%
16%
11%
7%
21%
15%
17%
20%
52%
46%
28%
23%
26%
40%
22%
45%
32%
36%
41%
43%
36%
41%
39%
44%
35%
50%
32%
41%
38%
32%
23%
30%
30%
31%
25%
20%
21%
21%
26%
30%
16%
24%
22%
26%
21%
16%
35%
18%
25%
15%
22%
16%
29%
25%
26%
17%
22%
23%
21%
22%
19%
21%
17%
14%
15%
16%
18%
13%
14%
10%
9%
11%
11%
9%
18-25
26-30
31-35
36-40
41-45
46-50
51-55
56-60
61-65
66-70
70+
18-25
26-30
31-35
36-40
41-45
46-50
51-55
56-60
61-65
66-70
70+
Less than 2 weeks in advance 2 to 4 weeks in advance 1 to 3 months in advance
■4 to 6 months in advance 6+ months
Less than 2 weeks in advance 2 to 4 weeks in advance 1 to 3 months in advance.
■4 to 6 months in advance 6+ months
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021/2022. Phase 2 data collected 9th - 17th September 2020
(N=1,021). Q11-When thinking about holidays and short breaks you want to take in 2021, how far in advance will you... Review Options / Plan?
Base: 18-25 years old (N=135), 26-30 years old (N=88), 31-35 years old (N=87), 36-40 years old (N=80), 41-45 years old (N=87), 46-50 years old (N=93), 51-55
years old (N=89), 56-60 years old (N=76), 61-65 years old (N=69), 66-70 years old (N=70), more than 70 (N=147). Phase 4: 18-25 years old (N=133), 26-30
years old (N=87), 31-35 years old (N=86), 36-40 years old (N=79), 41-45 years old (N=86), 46-50 years old (N=92), 51-55 years old (N=87), 56-60 years old
(N=75), 61-65 years old (N=68), 66-70 years old (N=69), more than 70 (N=145). Data collected: 30th July - 3rd September 2021 (N=1,007). Q19.
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