Acquisition of Hawaiian by Alaska
ADDS A LEADING POSITION IN THE
HIGHLY ATTRACTIVE HAWAI'I MARKET
TOP GLOBAL LEISURE DESTINATION
with $8B+ annual passenger revenue (1)
> 50+% HAWAI'I MARKET SHARE
enables attractive hub economics
STRONG MIX OF INTERNATIONAL TRAVELERS
9M+ annual visitors by air and most popular outbound Japan leisure destination (2)
POWERFUL BRAND WITH LOYAL FOLLOWING
bringing award-winning loyalty benefits to 2M+ active loyalty members (3)
LONG HISTORY OF PROFITABLE PASSENGER AIRLINE OPERATIONS
mid-teens operating margins from 2010 to 2019
Source: Hawai'i Tourism Authority and JTB Tourism Research & Consulting Co Prospective Travel Trends in 2023 report.
Represents passenger revenue for twelve months ended June 30, 2023.
(1)
(2) Based on survey conducted by JTB Tourism Research & Consulting Co ranking most popular outbound Japan leisure destination for overseas travel in 2023 and subsequent years.
(3) Active members defined as members with activity within trailing 24-month period.
STRATEGIC RATIONALE
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