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Investor Presentaiton

RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET Use of review websites for evaluating choices shrank in phase 4 When thinking about booking holiday and short breaks in 2022, which of the following will help you when evaluating your choice? UK adults 18+ who plan to go on holiday in the British isles in 2022 Review website Holiday destination Website Online travel itineraries and information Advice / Recommendation from friends and family Booking website Information from an airline / ferry operator / accommodation provider Online Digital Advert Travel agent online A review from a journalist of a destination Holiday destination social Media Foreign Office / Government resources National Travel Supplement Travel Bloggers / Influencers Advert on Social Media National Weekend Newspaper Travel agent in shop 51% 49% 48% 48% 46% 45% 43% 43% 41% 40% 40% 39% 39% 39% 39% 38% Product mentioned in TV news story 38% Destination mobile phone apps 37% E-mail 37% Outdoor Advertising 37% Specialist Press 37% Lifestyle Magazine 36% Other 36% Radio 35% Local Press 34% 34% There was a 10 percentage point drop in consideration of use of review sites for choice evaluation compared to phase 2, however it remains the top source. Holiday destination websites, online travel itineraries and advice from family/friends all play an important part in the choice making process. 4th Phase TV commercials Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021/2022. Phase 4 data collected: 30th July - 3rd September 2021 (N=1,007). Q20 - When thinking about booking holiday and short breaks in 2021, which of the following will help you when evaluating your choice? ww VIVID Rare: [consulting]
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