Investor Presentaiton

Destination 2nd Phase RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET In phase 2 millennials were more keen to consider loM as a future destination.. Demographic 18-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61-66 66-70 70+ ISLE OF MAN 50% 57% 60% 51% 50% 39% 45% 23% 28% 39% 25% LAKE DISTRICT 74% 81% 84% 74% 77% 68% 80% 68% 65% 68% 62% SCOTLAND 79% 83% 79% 71% 68% 74% 80% 68% 68% 70% 60% IRELAND 72% 69% 67% 59% 58% 52% 63% 51% 40% 47% 32% CORNWALL 70% 75% 79% 67% 80% 79% 78% 68% 71% 62% 59% DEVON 63% 70% 78% 70% 77% 76% 76% 70% 71% 65% 56% WALES 70% 69% 80% 75% 68% 62% 73% 62% 62% 64% 55% YORKSHIRE 61% 63% 71% 63% 66% 58% 71% 70% 61% 69% 56% ISLE OF WIGHT 59% 56% 65% 43% 52% 48% 46% 36% 36% 39% 31% CHANNEL ISLANDS 49% 50% 56% 44% 51% 43% 45% 43% 40% 43% 36% Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020 (N=1,021). Q7 - Which of the following short break and holiday destinations on the British Isles, would you consider visiting in the future? Base: full sample. 18-25 years old (N=135), 26-30 years old (N=88), 31-35 years old (N=87), 36-40 years old (N=80), 41-45 years old (N=87), 46-50 years old (N=93), 51-55 years old (N=89), 56-60 years old (N=76), 61-65 years old (N=69), 66-70 years old (N=70), more than 70 (N=147). ww V VIVID Rare: [consulting]

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