Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Consideration of Isle of Man has declined among both men and women
Which of the following short break and holiday destinations on the British Isles, would
you consider visiting in the future? - Isle of Man
UK adults 18+ who plan to go on holiday in the British isles in 2021/2022
41%
Males
28%
43%
Females
Phase 2
Phase 4
30%
Between phase 2 and phase 4 of the
research, consideration of the Isle of
Man as a short break destination has
dropped considerably, by 13
percentage points for both
respectively.
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020 (N=1,021).
Q7 - Which of the following short break and holiday destinations on the British Isles, would you consider visiting in the future? 'Very/Somewhat likely'
Base: those aware of the Isle of Man. Males (N=489), females (N=519). Phase 4: full sample (N=1,007). Data collected: 30th July - 3rd September 2021. Q10
ww
VIVID Rare: [consulting]View entire presentation