Investor Presentaiton
RARE: GROUP - VIVID / ISLE OF MAN - UK MARKET
Unprompted awareness of IOM as a holiday destination remains very low
Unaided awareness of British Isle holiday/ short break destinations
2nd Phase
CORNWALL
SCOTLAND
LAKE
DISTRICT
WALES
DEVON
LONDON BLACKPOOL
ISLE OF MAN
33%
22%
20%
19%
18%
11%
6%
2%
4th Phase
SCOTLAND
DEVON
CORNWALL
WALES
LAKE
DISTRICT
LONDON
BLACKPOOL
ISLE OF MAN
43% (+21)
35%
31%
22%
17%
10%
7%
2%
(+17)
(-2)
(+3)
(-3)
(-1)
(+1)
(=0)
Both Scotland and
Devon roughly
doubled their
mention rates in
unaided awareness
between phase 2
and phase 4. The
Isle of Man
remained at 2% in
both phases.
Source: Rare Consulting. UK Adults 18+ planning to go on holiday in the British Isles in 2021. Phase 2 data collected 9th - 17th September 2020 (N=1,021).
Q5 - When thinking about holidays or short breaks in the British Isles, which places come to mind? Base: full sample (N=1,021). Base: those who mentioned
Isle of Man (N=23). Phase 4: full sample (N=1,007). Data collected: 30th July - 3rd September 2021. Q7.
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VIVID Rare: [consulting]View entire presentation